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Fresh property marketing news, insights and strategies

Ancient statue in a suit using Google Search to find apartments in Constantinople

The history of Google Search & how it impacts SEO

How well do you understand Google Search? Test your knowledge, see what’s changed and learn how it impacts your ongoing SEO strategy.

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Learn how to use Google Lighthouse to improve your property website

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

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5 property marketing analytics to track with Marketing IQ

Learn how to use Marketing IQ to assess five critical marketing data points. Get the information you need to inform, justify and drive your strategy!

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Google Business Profile for apartments: Learn how to optimize your GBP

Your Google Business Profile is a key part of your marketing strategy. See why it’s so important and learn best practices to optimize your GBP for your apartment community.

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Take a look: 3 outstanding RentCafe websites

See 3 of the best RentCafe websites right now! Learn why we like them and how they engage prospective renters.

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Multifamily SEO: All your SEO questions, answered!

Get answers to the your SEO FAQs! Esther Bonardi and Gretchen Walker share their multifamily SEO insights in short, fun videos.

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Gen Z renter in pink shirt

Gen Z renters: New survey data a year later

See data from our Gen Z renter update survey and learn more about the apartment search preferences of 12,544 young renters.

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