Geneva Ives, Author at OutREACH News

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Which apartment marketing source drives the most leads & leases: SEO, PPC or ILS?

Which apartment marketing source drives the most leads at the lowest cost: SEO, PPC or ILS? See what our nationwide case study of 212 properties revealed!

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ILS best practices: Increase your conversion rates with these 4 apartment listing features

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Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.

OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

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Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

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The future of design: What’s new & what’s next for apartment marketing

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See which design styles and colors are trending for 2023, then learn how to use them in your marketing to attract new renters.

The ins & outs of listings management for apartments, according to experts at Yext

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Learn what listings management is, why it’s critical for apartment marketing and what you might be getting wrong.

Client story: Towne Properties on REACH SEO & PPC

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SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. And Towne’s SEO cost per lease is just $63!

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

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Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.