OutREACH News
Fresh property marketing news, insights and strategies
Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.
Believe it or not, some people still think you just “do SEO” once and then be done. Those people are wrong — and destined to miss out on a lot of valuable traffic.
As a smart marketer, you should be aware of generational search trends. See trends across Gen X, Gen Y (also known as millennials) and Gen Z.
Explore property marketing data with Sarah Wieman of PRG Real Estate. See how she drives leases and proves marketing ROI.
If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.