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OutREACH News

Fresh property marketing news, insights and strategies

Marketing budgets with Esther Bonardi and Catriona Orosco

4 ways to rethink your marketing budget for AI search

If you already read “How to build a multifamily marketing budget,” you know that building next year’s marketing budget isn’t what it used to be. AI has changed how renters find apartments. That means the way you planned last year might not hold up now.…

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Collage depicting planning a multifamily marketing budget using data

How to build a multifamily marketing budget for the year ahead

Learn how to build a multifamily marketing budget tied to strategy — with real cost ranges, a budget worksheet and tips on where to spend for maximum value.

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A colorful image for an apartment marketing series with text that says, "Marketing summer camp" and "Meet your counselors" with 6 headshots.

Apartment marketing series: Fresh website, budget, search & PPC strategies to use now

Join this fun, fast-paced series with our favorite experts. It’s apartment marketing insights you can’t get anywhere else! Attend all the sessions or just one, it’s up to you.

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woman scrolling on a phone in the AI era of search, with a rainbow box behind her and three stars

REACH 360: A closer look at the next big thing in search

Reach renters wherever they search with a multimedia, multichannel solution. REACH 360 includes five powerful marketing tools for the AI era and beyond.

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Futuristic background with text that says, "REACH 360 | TourBuilder One" above a REACH by RentCafe log and AIM conference logo

REACH by RentCafe debuts REACH 360 at AIM

Big news: We’re excited to launch two new innovations at AIM conference! Get the details and find what you need to stand out in the AI era.

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Cover page for an ebook about multifamily AI search featuring a woman on a phone over a rainbow-colored apartment background. There is text that reads, "Is your apartment marketing ready for the AI search era? 8 steps to improve visibility, trust & renter engagement. Features an AI-readiness checklist."

Free guide & checklist: Optimize your brand for multifamily AI search

Learn everything you need to know about AI search, where it’s headed and how to optimize your brand. We created a free guide and checklist just for you!

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hand coming out of a laptop with a magnifying glass and icons related to multifamily Google Business Profile

4 fresh optimization strategies for your multifamily Google Business Profile

See why your profile matters, then learn how to optimize it for traditional and AI search. Free checklist included!

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