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Fresh property marketing news, insights and strategies

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Intro to Google Analytics 4 for property marketing (overview & quick start tips)

Learn more about about Google Analytics 4. Find out when the switch is happening, then explore some advantages and best practices that will help you get started.

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Which apartment marketing source drives the most leads & leases: SEO, PPC or ILS?

Which apartment marketing source drives the most leads at the lowest cost: SEO, PPC or ILS? See what our nationwide case study of 212 properties revealed!

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ILS best practices: Increase your conversion rates with these 4 apartment listing features

Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.

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OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

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5 property marketing analytics to track with Marketing IQ

Learn how to use Marketing IQ to assess five critical marketing data points. Get the information you need to inform, justify and drive your strategy!

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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5 questions for better marketing returns

Are you asking these five questions? Read more to learn how to make your property marketing spend yield significant returns.

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