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Fresh property marketing news, insights and strategies

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Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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New ILS listing data: 5 ways to lease more apartments

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

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The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

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How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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ILS best practices: Increase your conversion rates with these 4 apartment listing features

Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.

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