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OutREACH News

Fresh property marketing news, insights and strategies

Gen Z renter data: Consumer research from RentCafe.com

Our renter advocate Sam Skrobot digs into the latest Gen Z renter data, from the content that earns their trust to the kind of AI they’ll actually use. Here’s what it means for the way you market your properties.

Renter media preferences: What 11,000+ renters told us

New survey data from 11,320 renters reveals how media shapes the leasing decision — and what your listings need to show.

REACH 360: A closer look at the next big thing in search

Reach renters wherever they search with a multimedia, multichannel solution. REACH 360 includes five powerful marketing tools for the AI era and beyond.

REACH by RentCafe debuts REACH 360 at AIM

Big news: We’re excited to launch two new innovations at AIM conference! Get the details and find what you need to stand out in the AI era.

Free guide & checklist: Optimize your brand for multifamily AI search

Learn everything you need to know about AI search, where it’s headed and how to optimize your brand. We created a free guide and checklist just for you!

New virtual tour data: How unit-level media increases rent revenue

How much does unit-level media impact revenue? Sneak peek: Communities with unit-level virtual tours gained nearly $175,000 in rent revenue.

Launch list: The complete multifamily marketing plan for 2026

Get your playbook for reaching today’s renters everywhere they’re searching. Explore 6 areas to focus on right away, from websites to social media.