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Fresh property marketing news, insights and strategies

Photo of Israel Carunungan against a circular pastel gradient background paired with a quote about virtual tour data

Why virtual tours convert: New case study data from LCP Media 

Unit-level virtual tours have been proven to drive 40% more leads and 72% more net leases. Find out why renters love them and what you can do to get your team onboard.

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Why RentCafe.com? An apartment marketer’s perspective

In today’s competitive apartment market, standing out requires more than just great communities. Hear how Jon Listro at Commerce Capital Partners does it.

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What do renters want to see in an apartment listing?

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

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Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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Woman looking at her phone with a background showing ILS listings for apartment rentals on RentCafe.com

New ILS listing data: 5 ways to lease more apartments

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

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The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

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How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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