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Fresh property marketing news, insights and strategies

Woman looking at apartment listings on her phone in front of a colorful background

Apartment listings: 7 things you need for better ILS performance

Want to improve your conversion rates? The data says renters want to see these seven features when searching rental listings.

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The top 10 U.S. cities for rental activity in the first half of 2024 according to RentCafe.com multifamily market data

Multifamily market data: 2024 mid-year rental activity report

Get a comprehensive overview of the top 30 cities for rental activity, according to data from RentCafe.com and Yardi Matrix.

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The Big Idea: Introducing your favorite apartment marketing video series

Introducing The Big Idea, your new favorite apartment marketing video series. These short videos show you one thing you can do right now to get results.

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Photo of Israel Carunungan against a circular pastel gradient background paired with a quote about virtual tour data

Why virtual tours convert: New case study data from LCP Media 

Unit-level virtual tours have been proven to drive 40% more leads and 72% more net leases. Find out why renters love them and what you can do to get your team onboard.

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Headshot of Jon Listro with a quote about why he likes to use RentCafe.com

Why RentCafe.com? An apartment marketer’s perspective

In today’s competitive apartment market, standing out requires more than just great communities. Hear how Jon Listro at Commerce Capital Partners does it.

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Graphical representation of data points with the words "10,000+ renter survey"

What do renters want to see in an apartment listing?

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

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Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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