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Fresh property marketing news, insights and strategies

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Apartment listings: 7 things you need for better ILS performance

Want to improve your conversion rates? The data says renters want to see these seven features when searching rental listings.

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Headshots of Sam Foster, Tammy Yeargan and Anne Baum in front of a budget pie chart

How to create a balanced multifamily marketing budget: Insights from industry experts

Learn how to demonstrate that your marketing budget will drive revenue and align with company goals. Discover strategies that can help you get new initiatives approved.

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Navigating domains: Custom vs. single domain strategies for apartment marketing

Learn the pros and cons of the two main strategies for apartment website URLs. Which one works better for your portfolio?

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Headshot of Denise Todd from DTN Management Company with a quote about working with REACH by RentCafe

Client story: DTN Management Company on REACH website services

After 50 years in the industry, DTN recently undertook a successful website rebranding. If you’ve been wanting to refresh or redo your site, this article is for you.

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Apartment SEO: What you need to know about on- & off-page optimization

By understanding the two main components of SEO — on-page and off-page optimization — you can significantly improve your online presence.

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The top 10 U.S. cities for rental activity in the first half of 2024 according to RentCafe.com multifamily market data

Multifamily market data: 2024 mid-year rental activity report

Get a comprehensive overview of the top 30 cities for rental activity, according to data from RentCafe.com and Yardi Matrix.

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Google Ads: Enhanced conversions for apartment lead tracking

Find out what we’re doing behind the scenes to make your PPC ads as effective as possible.

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