OutREACH News
Fresh property marketing news, insights and strategies
Our renter advocate Sam Skrobot digs into the latest Gen Z renter data, from the content that earns their trust to the kind of AI they’ll actually use. Here’s what it means for the way you market your properties.
The most dangerous marketing metric? It’s the one you look at alone. See three examples of multifamily metrics that tell a misleading story.
New survey data from 11,320 renters reveals how media shapes the leasing decision — and what your listings need to show.
We’re living through the biggest shift in search marketing since the search engine was born. To help you make sense of it, Catriona Orosco, senior director at REACH by RentCafe, sat down with Robert Gibbs, head of agency at Google, to talk through what’s actually changing in search and paid search.
Get a better understanding of cookie consent for apartment websites. Find out what you need to know about your options, state laws and how they impact your analytics.
Rental search has changed. Here’s how you should update your SEO and PPC strategies to stay visible in the AI era.
Explore this updated guide to generative engine optimization and find out what you need to know as an apartment marketer.