OutREACH News: Marketing insights from REACH by RentCafe

Collage of a hand looking for website content while holding a magnifying lens labeled "AI"

How to prep your website content for AI search

Adapt your apartment website content for AI search without hurting your SEO. Boost AI citations with 5 practical updates to structure, specificity and FAQs.

Marketing budgets with Esther Bonardi and Catriona Orosco

4 ways to rethink your marketing budget for AI search

Marketing analyticsMediaPPCSEO

If you already read “How to build a multifamily marketing budget,” you know that building next year’s marketing budget isn’t what it used to be. AI has changed how renters find apartments. That means the way you planned last year might not hold up now.…

Collage depicting planning a multifamily marketing budget using data

How to build a multifamily marketing budget for the year ahead

Marketing analytics

Learn how to build a multifamily marketing budget tied to strategy — with real cost ranges, a budget worksheet and tips on where to spend for maximum value.

Headshots of Izzy Carunungan and Nicole Landfried over a green and blue background with text that says "Websites & media"

4 apartment website trends & visual media tips to try now

DesignMediaWebsites

Ready to transform your digital presence? Get actionable website and media advice from two multifamily experts.

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Website UX for apartments: What renters expect & 3 tips to consider

SEOWebsites

Here’s your guide to stronger website UX as a multifamily brand. Discover the basics of UX, why it matters and three things to try (featuring SEO and GEO tips).

Individual in a gray outfit holding a magnifying glass running toward a colorful circle with question marks to represent apartment website myths

5 apartment website myths & why they’re holding your marketing back

DesignSEOWebsites

Let’s make your website stand out. We’re debunking common apartment website myths and sharing ways to level up your marketing now.

A colorful image for an apartment marketing series with text that says, "Marketing summer camp" and "Meet your counselors" with 6 headshots.

Apartment marketing series: Fresh website, budget, search & PPC strategies to use now

Marketing analyticsMediaPPCSEOWebsites

Join this fun, fast-paced series with our favorite experts. It’s apartment marketing insights you can’t get anywhere else! Attend all the sessions or just one, it’s up to you.