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Fresh property marketing news, insights and strategies

Headshot of Salina Ruiz, director of business relations and marketing at Internacional, paired with a quote about moving marketing budget from ILS to PPC

Client story: Internacional on REACH PPC & SEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

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Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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Playful illustration showing the many components of a multifamily marketing strategy, including SEO, analytics, social media likes and review stars

Shifting gears, not stopping engines: How to adapt your multifamily marketing strategy during times of high occupancy

Learn how to adjust your multifamily marketing strategy to be more efficient and value-oriented during times of high occupancy. Get tips for SEO, PPC and social media.

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Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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Image of the CIP Communities corporate website homepage floating on a rainbow gradient background

Spotlight on CIP Communities: A RentCafe corporate website

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!

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Photo of renters on a couch overlaid with a chart indicating a lead attribution model

From clicks to leases: Understanding lead attribution for apartment marketing

Learn how to use lead attribution to track leads and leases. Discover the four most popular attribution models for apartment marketing.

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Woman looking at her phone with a background showing ILS listings for apartment rentals on RentCafe.com

New ILS listing data: 5 ways to lease more apartments

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

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