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Fresh property marketing news, insights and strategies

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Apartment search trends: What the data says about SEO & PPC shifts

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

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MarCom Awards: Platinum for industry-focused series

Big news! We’re thrilled to share that OutREACH News has won a platinum MarCom Award for innovative apartment marketing content, thanks to you.

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How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

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Client story: Bright Realty on REACH PPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

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GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

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Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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