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Fresh property marketing news, insights and strategies

colorful suburban homes with an urban city in the background

Data tells all: Understanding urban vs. suburban apartment marketing

Explore the differences between urban and suburban apartment marketing. See renter survey findings, ILS performance data and tips for optimizing your strategy.

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Esther Bonardi, Kyle Jones, Brooke Henderson and Melissa Brady presenting at AIM

AIM: Marketing masterclass highlights & event photos from Huntington Beach

Read our recap of the best moments from the three-day event in Huntington Beach. See top takeaways from our marketing masterclass.

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woman scrolling on phone viewing an LCP Media virtual tour

Marketing to renters: Data shows you need apartment media like photos, videos & virtual tours

See the importance of apartment media, according to data, then learn how to level up your marketing. Get 3 best practices from LCP Media.

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Client story: How The Whit’s website refresh led to more views, engagements & leads

Explore the successful transformation of The Whit’s website, featuring insights from Ariel Brooks.

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Should you use SEO & PPC together?

Learn how SEO and PPC campaigns work, then see why using them in tandem drives the best results for marketing apartments.

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Happy Place Survey: New data shows what 5000+ renters want in their next home

Check out the data, then get a free copy of the full study with a bonus market happy, rent happy checklist.

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mock Google search that says pet-friendly apartments in Houston

Do branded title tags help your SEO? Here’s what the data says  

How should you structure your title tags? Should you include your brand name, or use the space for something else? Explore the data and get actionable tips.

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