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Fresh property marketing news, insights and strategies

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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Why RentCafe.com? An apartment marketer’s perspective

In today’s competitive apartment market, standing out requires more than just great communities. Hear how Jon Listro at Commerce Capital Partners does it.

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Gif of photos from OutREACH Live with the word "recap" written over the top

OutREACH Live: Insights & photos from our marketing forum in San Antonio

Find out what happened at our event in San Antonio! See photos and get insights from the biggest little multifamily marketing conference.

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What do renters want to see in an apartment listing?

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

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Collage of man rising up against a background of his nudge marketing strategies

What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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Hand holding a magnet that is attracting arrows as a metaphor for nudge marketing driving clicks

Nudge marketing for apartment websites

If you’re currently using nudge marketing on your RentCafe website — or you’re not, but it’s something you’d like to learn more about — this article is for you!

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Headshot of Salina Ruiz, director of business relations and marketing at Internacional, paired with a quote about moving marketing budget from ILS to PPC

Client story: Internacional on REACH PPC & SEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

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