OutREACH News: Marketing insights from REACH by RentCafe

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Apartment search trends: What the data says about SEO & PPC shifts

PPCSEO

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

MarCom Awards: Platinum for industry-focused series

DesignEventsSEO

Big news! We’re thrilled to share that OutREACH News has won a platinum MarCom Award for innovative apartment marketing content, thanks to you.

Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

ILSMarketing analyticsPPCSEO

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

Picture of the homepage of the Venue at Orange custom property website

The Venue at Orange: Custom property website spotlight

ClientsWebsites

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

Andrew Hixenbaugh of Bright Realty with a quote about REACH PPC

Client story: Bright Realty on REACH PPC

ClientsPPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

Google Analytics app icon on mobile screen

GA4 for property websites: Making the most of your data

Marketing analytics

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

Hand of a person looking at apartment PPC ads on a phone

Apartment PPC data: Why, where & how it converts prospects into renters

PPCWebsites

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.