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Fresh property marketing news, insights and strategies

Hands of a woman who is blogging at her laptop computer on a rainbow desktop, She has a cup of black coffee next to her and is wearing a striped shirt.

Apartment content marketing: How blogging boosts your SEO

Let’s explore how blogging can give you an edge in the SEO game. No hype, no overnight miracles — just some real talk about what to expect and how to make it work for you.

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Hermes Creative Awards logo on the left, REACH by RentCafe logo on the right with "2024 winners" written underneath

REACH wins platinum & gold in 2024 Hermes Creative Awards

We’re excited to share more wins for work done on behalf of our clients. Check out the press release!

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How will generative search affect apartment SEO & PPC?

What does generative search mean for SEO and PPC? While no one knows exactly what will happen as search evolves, here are a few predictions.

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Google SGE: What is it & how will it impact apartment searches?

SGE is a search engine evolution with the potential to revolutionize the way renters find homes. But what exactly is SGE, and how will it change the game for multifamily marketers?

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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Headshot of Salina Ruiz, director of business relations and marketing at Internacional, paired with a quote about moving marketing budget from ILS to PPC

Client story: Internacional on REACH PPC & SEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

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Playful illustration showing the many components of a multifamily marketing strategy, including SEO, analytics, social media likes and review stars

Shifting gears, not stopping engines: How to adapt your multifamily marketing strategy during times of high occupancy

Learn how to adjust your multifamily marketing strategy to be more efficient and value-oriented during times of high occupancy. Get tips for SEO, PPC and social media.

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