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Fresh property marketing news, insights and strategies

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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Nudge marketing for apartment websites

If you’re currently using nudge marketing on your RentCafe website — or you’re not, but it’s something you’d like to learn more about — this article is for you!

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Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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Spotlight on CIP Communities: A RentCafe corporate website

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!

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The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

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