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Fresh property marketing news, insights and strategies

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Apartment content marketing: How blogging boosts your SEO

Let’s explore how blogging can give you an edge in the SEO game. No hype, no overnight miracles — just some real talk about what to expect and how to make it work for you.

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Hermes Creative Awards logo on the left, REACH by RentCafe logo on the right with "2024 winners" written underneath

REACH wins platinum & gold in 2024 Hermes Creative Awards

We’re excited to share more wins for work done on behalf of our clients. Check out the press release!

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See 7 award-winning RentCafe websites

Check out a few award-winning RentCafe property websites to see what’s making waves in marketing circles. Get inspired to start a new project or make some quick updates.

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Why virtual tours convert: New case study data from LCP Media 

Unit-level virtual tours have been proven to drive 40% more leads and 72% more net leases. Find out why renters love them and what you can do to get your team onboard.

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Google SGE: What is it & how will it impact apartment searches?

SGE is a search engine evolution with the potential to revolutionize the way renters find homes. But what exactly is SGE, and how will it change the game for multifamily marketers?

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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