OutREACH News

Fresh property marketing news, insights and strategies

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Marketing IQ Genius: Smarter features & analytics for apartment marketers

Explore Marketing IQ Genius, including a new strategy engine. See what makes it unique, more of the latest features and what’s coming.

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Should you use SEO & PPC together?

Learn how SEO and PPC campaigns work, then see why using them in tandem drives the best results for marketing apartments.

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Get 4 PPC strategies straight from Google

Explore 4 paid advertising strategies from Google. See how to create winning PPC campaigns, featuring a multifamily case study.

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Performance Max campaigns: What are they & why should you use them in your PPC strategy?  

See the value of Performance Max campaigns in your PPC strategy. Get two expert tips for your next campaign.

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Headshots of REACH by RentCafe and RentCafe.com team members including Nadia Balint, Nicole Landfried, Kyle Jones, Gretchen Walker, Catriona Orosco and Esther Bonardi with copy that says their names and apartment marketing speaking topic

Apartment marketing now: Need-to-know insights & strategies

Explore impactful trends in apartment marketing. Get expert strategies for reaching more renters this year.

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PPC campaigns: How long does it take to see results?

Take a quick look at how pay-per-click advertising works, then explore realistic PPC campaign timelines as dictated by data.

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Headshots of Sam Foster, Tammy Yeargan and Anne Baum in front of a budget pie chart

How to create a balanced multifamily marketing budget: Insights from industry experts

Learn how to demonstrate that your marketing budget will drive revenue and align with company goals. Discover strategies that can help you get new initiatives approved.

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