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Get 4 PPC strategies straight from Google

ClientsPPCSEOWebsites

Explore 4 paid advertising strategies from Google. See how to create winning PPC campaigns, featuring a multifamily case study.

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Performance Max campaigns: What are they & why should you use them in your PPC strategy?

PPC

See the value of Performance Max campaigns in your PPC strategy. Get two expert tips for your next campaign.

hands holding a magnifying glass, a laptop screen showing data points and a pie chart, and surrounding icons including a target, bar graph and stars

Marketing IQ Genius: Smarter features & analytics for apartment marketers

Marketing analyticsPPCSEOWebsites

Explore Marketing IQ Genius. See what makes it unique, the latest features and what’s coming.

Headshots of REACH by RentCafe and RentCafe.com team members including Nadia Balint, Nicole Landfried, Kyle Jones, Gretchen Walker, Catriona Orosco and Esther Bonardi with copy that says their names and apartment marketing speaking topic

Apartment marketing now: Need-to-know insights & strategies

DesignILSPPCSEOWebsites

Explore impactful trends in apartment marketing. Get expert strategies for reaching more renters this year.

Woman managing PPC campaigns holding a clock in one hand and a dollar sign in another

PPC campaigns: How long does it take to see results?

PPC

Take a quick look at how pay-per-click advertising works, then explore realistic PPC campaign timelines as dictated by data.

Headshots of Sam Foster, Tammy Yeargan and Anne Baum in front of a budget pie chart

How to create a balanced multifamily marketing budget: Insights from industry experts

ClientsMarketing analyticsPPCSEO

Learn how to demonstrate that your marketing budget will drive revenue and align with company goals. Discover strategies that can help you get new initiatives approved.

Google Ads: Enhanced conversions for apartment lead tracking

PPC

Find out what we’re doing behind the scenes to make your PPC ads as effective as possible.