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Woman managing PPC campaigns holding a clock in one hand and a dollar sign in another

PPC campaigns: How long does it take to see results?

Take a quick look at how pay-per-click advertising works, then explore realistic PPC campaign timelines as dictated by data.

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Headshots of Sam Foster, Tammy Yeargan and Anne Baum in front of a budget pie chart

How to create a balanced multifamily marketing budget: Insights from industry experts

Learn how to demonstrate that your marketing budget will drive revenue and align with company goals. Discover strategies that can help you get new initiatives approved.

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Google Ads: Enhanced conversions for apartment lead tracking

Find out what we’re doing behind the scenes to make your PPC ads as effective as possible.

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Collage of renters using generative apartment search methods in front of a rainbow background

How will generative search affect apartment SEO & PPC?

What does generative search mean for SEO and PPC? While no one knows exactly what will happen as search evolves, here are a few predictions.

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Headshot of Salina Ruiz, director of business relations and marketing at Internacional, paired with a quote about moving marketing budget from ILS to PPC

Client story: Internacional on REACH PPC & SEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

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Playful illustration showing the many components of a multifamily marketing strategy, including SEO, analytics, social media likes and review stars

Shifting gears, not stopping engines: How to adapt your multifamily marketing strategy during times of high occupancy

Learn how to adjust your multifamily marketing strategy to be more efficient and value-oriented during times of high occupancy. Get tips for SEO, PPC and social media.

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Fogelman logo next to 2023 MHN Excellence Awards logo

Congratulations Fogelman: Award-winning apartment marketing strategy

Our friends at Fogelman Multifamily Investments & Management were recently honored during the 2023 Multi-Housing News Excellence Awards. Learn more about their award-winning apartment marketing strategy!

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