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OutREACH News

Fresh property marketing news, insights and strategies

Headshot of Denise Todd from DTN Management Company with a quote about working with REACH by RentCafe

Client story: DTN Management Company on REACH website services

After 50 years in the industry, DTN recently undertook a successful website rebranding. If you’ve been wanting to refresh or redo your site, this article is for you.

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Hermes Creative Awards logo on the left, REACH by RentCafe logo on the right with "2024 winners" written underneath

REACH wins platinum & gold in 2024 Hermes Creative Awards

We’re excited to share more wins for work done on behalf of our clients. Check out the press release!

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Photo of Israel Carunungan against a circular pastel gradient background paired with a quote about virtual tour data

Why virtual tours convert: New case study data from LCP Media 

Unit-level virtual tours have been proven to drive 40% more leads and 72% more net leases. Find out why renters love them and what you can do to get your team onboard.

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An burst of multicolored pigment against a dark background, overlaid with a Google search field

Google SGE: What is it & how will it impact apartment searches?

SGE is a search engine evolution with the potential to revolutionize the way renters find homes. But what exactly is SGE, and how will it change the game for multifamily marketers?

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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Collage of man rising up against a background of his nudge marketing strategies

What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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Computer screen exploding with rainbow colored paint pigment in front of a dotted background

Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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