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OutREACH News

Fresh property marketing news, insights and strategies

What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

Spotlight on CIP Communities: A RentCafe corporate website

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!

The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

Apartment website design: Process, best practices & tips from our creative team

Want to know more about website design? Learn how our experts do it and get tips you can use on your own sites.