Introducing flexible apartment listings: Low-cost advertising for multifamily marketers

There’s no one size fits all for apartment marketing. With that in mind, shouldn’t ILS advertising be more flexible?

We say yes, it should be … and now it is! Say hello to flexible listings on RentCafe.com. It’s new, low-cost marketing designed to help you reach renters throughout their journey.

Keep reading to get an introduction to flexible apartment listings, then see how they benefit today’s multifamily marketers.  

What are flexible apartment listings?

Maybe you’ve heard the term “flexible advertising” before. But what does that mean in the world of ILS listings?

Here’s how it works on RentCafe.com (the industry’s only ILS with flexible advertising today): You pay one flat monthly rate, then your placement automatically adjusts based on your availability. In short, you get maximum exposure when you need it most.

The big draw is that it’s advertising that adapts with you, and that’s easy to budget for.

Here’s how they benefit apartment marketers  

Did you know ILSs get traffic beyond the traditional leasing season? It’s true! According to recent data, most of the high-traffic months fall between January and April.

This proves that renters start looking and engaging long before they move.

That means year-round advertising — particularly ILS advertising — is your best bet for reaching renters at every stage.

But we understand the caveat. How can you justify advertising spend throughout the whole year, especially during months when your availability is low?

That’s where flexible apartment listings come in. They give your brand the exposure it deserves, without wasting advertising dollars. It’s low-cost, consistent visibility to reach and win renters.

Bonus benefit: Year-round brand exposure help you stay top of mind. When a renter is ready to sign a lease, they’re more likely to remember your community.  

More about RentCafe.com flexible listings

Now that you’re familiar with flexible listings and what the benefits are, here’s a closer look at how things work on RentCafe.com.  

There are three levels of premium listings — Prime, Premier and Premier Plus — and your property is automatically placed into one of these levels each month, based on its availability.  

Let’s break it down:

• Premier Plus: Properties with 7% or higher availability get placed in this tier, offering premium placement and maximum visibility to attract the most leads
• Premier: Properties with 4% to 6.9% availability move to this tier, providing strong visibility within the market
• Prime: Properties with availability below 4% fall into this tier, ensuring effective exposure with access to strong conversion features

Think of it this way … during lease-ups or times of lower occupancy, your listing gets the visibility it needs to compete. When your occupancy is high and availability is limited, your placement is scaled accordingly.

Learn more about RentCafe.com flexible listings here.

Have questions?  

Flexible apartment listings are a great option for multifamily marketers. They make it easy to spotlight your brand, maximize exposure and reach millions of renters, without overextending your marketing budget.

If you have questions or want a closer look at RentCafe.com, get in touch! We can also share how support from REACH, our full-service marketing agency, might benefit you.  

By the way: REACH by RentCafe, RentCafe.com and LCP Media are part of RentCafe Marketing. Together, the trio helps multifamily brands reach their marketing goals.