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OutREACH News

Fresh property marketing news, insights and strategies

Headshot of Jon Listro with a quote about why he likes to use RentCafe.com

Why RentCafe.com? An apartment marketer’s perspective

In today’s competitive apartment market, standing out requires more than just great communities. Hear how Jon Listro at Commerce Capital Partners does it.

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Gif of photos from OutREACH Live with the word "recap" written over the top

OutREACH Live: Insights & photos from our marketing forum in San Antonio

Find out what happened at our event in San Antonio! See photos and get insights from the biggest little multifamily marketing conference.

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Graphical representation of data points with the words "10,000+ renter survey"

What do renters want to see in an apartment listing?

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

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Collage of man rising up against a background of his nudge marketing strategies

What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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Headshot of Salina Ruiz, director of business relations and marketing at Internacional, paired with a quote about moving marketing budget from ILS to PPC

Client story: Internacional on REACH PPC & SEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

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Computer screen exploding with rainbow colored paint pigment in front of a dotted background

Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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Playful illustration showing the many components of a multifamily marketing strategy, including SEO, analytics, social media likes and review stars

Shifting gears, not stopping engines: How to adapt your multifamily marketing strategy during times of high occupancy

Learn how to adjust your multifamily marketing strategy to be more efficient and value-oriented during times of high occupancy. Get tips for SEO, PPC and social media.

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