OutREACH News: Marketing insights from REACH by RentCafe

Graphical representation of data points with the words "10,000+ renter survey"

What do renters want to see in an apartment listing?

ILS

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

Collage of man rising up against a background of his nudge marketing strategies

What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

Websites

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

Client story: Internacional on REACH PPC & SEO

ClientsPPCSEO

Find out what happened when INT moved budget away from a very popular ILS that wasn’t delivering leads.

Computer screen exploding with rainbow colored paint pigment in front of a dotted background

Ready to captivate renters? 2024 design trends for apartment websites

DesignWebsites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

Playful illustration showing the many components of a multifamily marketing strategy, including SEO, analytics, social media likes and review stars

Shifting gears, not stopping engines: How to adapt your multifamily marketing strategy during times of high occupancy

PPCSEOSocial media

Learn how to adjust your multifamily marketing strategy to be more efficient and value-oriented during times of high occupancy. Get tips for SEO, PPC and social media.

Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

ILSMarketing analyticsReputation managementSocial mediaWebsites

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

Image of the CIP Communities corporate website homepage floating on a rainbow gradient background

Spotlight on CIP Communities: A RentCafe corporate website

DesignWebsites

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!