Marketing IQ Genius: Smarter features & analytics for apartment marketers

As marketers, we thrive on data. It’s tough to track and measure your success without it.

We know this holds true for apartment marketers, so we created a marketing analytics platform that does the hard work for you. Marketing IQ is a one-stop-shop for measuring (and viewing) website performance, marketing spend, leases by source, lead attribution data and more.

We’ve since built an additional layer — with next-level functionality — that makes it even easier to optimize campaigns and drive strong results. Say hello to Marketing IQ Genius!

Keep reading to explore the Genius layer, including what makes it unique, the latest features and a peek at what’s coming.

Meet Marketing IQ Genius

We’re all about building effective, ever-evolving solutions for multifamily marketers. That’s how Marketing IQ Genius was born, and we have to say, it’s an exceptional iteration of a platform that’s already great.

Here’s an overview of Marketing IQ and what makes Genius different:  

• Marketing IQ: Presents comprehensive data including cost per lease, return on ad spend, organic search success, PPC advertising wins, website engagement and more. You see what’s driving the most revenue at the lowest cost, all on a single platform.
• Marketing IQ Genius: This is an added layer, meaning it includes all the features from Marketing IQ, plus more. Genius currently offers KPI alerts, AI content generation and PPC campaign budget recommendations.

Unlock customizable KPI alerts

When you level up to Genius, you can configure distinct KPI alerts (and customize them how you like). These get triggered anytime a property falls outside of your desired thresholds.

Want to know when a community’s lead volume drops below a certain number? Or when your cost per lease is above a certain threshold? Want to see properties with alerts at a glance, instead of sorting through data one community at a time? Our alerts dashboard is the tool you need.

The benefit: You’re always in touch with performance, so you never miss the chance to be proactive.

Explore AI content generation

We know creating and publishing content can be a heavy lift. That inspired our AI content generation feature. Powered by Yardi Virtuoso, our content creator writes, schedules and posts content for your website pages, blog posts and Google Business Profile.

Need new neighborhood copy? A blog post about your pet-friendly amenities? A Google Business Profile post about an upcoming event at your community? Let our AI content creator help!

The benefit: You can make a big impact (producing creative, engaging content) in a short amount of time.

Get PPC budget recommendations

If you’re running PPC ads, this is the feature for you. You get a range of informed budget recommendations — powered by machine learning — that help you improve your strategy.

Recommendations are calculated based on robust data. If using our REACH PPC services, multiple data points are used to deliver unique PPC budget recommendations. These data points include, but are not limited to, the following:  

• Available units 
• Target leases from PPC 
• Applications needed 
• PPC click lead conversion rate 
• PPC lead conversion rate 
• PPC application conversion rate 
• # of clicks needed 
• Cost per click 

The benefit: You see exactly how to optimize your PPC spend to get better results and more rent-ready leads.

Create a winning strategy

Marketing IQ Genius also offers an AI-powered strategy engine. What does that mean? With help from AI, you can quickly create a strategy proposal for a new property (or any property in your portfolio).

This tool analyzes available marketing data, then it shares which sources perform best for properties similar to yours so you can make data-based recommendations.

The benefit: You’re in tune with what’s working in your area, and you can create a strategy proposal unique to each property.

See what’s on the horizon

Those features sound pretty cool, right? It doesn’t stop there. We’re always improving how Marketing IQ — and the Genius layer — can help marketers like you.

Coming soon for Genius is a marketing budget analysis tool. We’re also working on contracted spend enhancements and PPC campaign visibility.

We can’t wait to share more as we continue evolving this product. Stay tuned!

Check out the brochure

Click on the preview below to get a shareable pdf.

Want to learn more?

If you’re ready to maximize ROI with complete transparency into your marketing, let’s chat. Contact your REACH rep or reach out. We’d love to show you the power of Marketing IQ Genius.

As we always say: In data we trust … and happy marketing!