Apartment marketing series: Fresh website, budget, search & PPC strategies to use now

Did you join marketing summer school last year? Attendees got an exclusive look at multifamily trends, data and strategies to try right away, and it ended up being one of our most popular educational events yet.  

The record turnout and positive feedback gave us an idea. What if we turned this into a three-part apartment marketing series … one with deeper insights and more hands-on advice? Just like that, marketing summer camp was born.

This new-and-improved series brings together six experts — who we’re calling camp counselors — to walk through topics relevant to every apartment marketer now.

So, if that sounds interesting, keep reading! We’ll give you a quick look at what each session entails, then you can sign up. This virtual apartment marketing series is completely free and lots of fun.

Why attend marketing summer camp?

We shared a quick overview, but let’s chat more about marketing summer camp and why you should attend.  

Our goal was to make this apartment marketing series fun, fast-paced and practical. Running from June to August, the series will include three sessions total, with one session per month. You register for each session individually. Attend them all or just one, it’s up to you.

You’ll walk away with apartment marketing insights you can’t get anywhere else. Topics covered include websites, media, budget planning, search optimization and pay-per-click advertising.

Our camp counselors have been monitoring recent trends and data, then testing strategies to share with you.

Meet the all-star lineup:

• Izzy Carunungan
• Nicole Landfried
• Esther Bonardi
• Catriona Orosco
• Gretchen Walker
• Kyle Jones

Session 1: Elevate your digital presence

First up is our June 23 session led by Izzy and Nicole. This one is all about transforming your digital presence by optimizing your visual media and website. You’ll find out which types of media drive results, how to work media into your strategy and fresh ways to give your website a glow-up.

Who should attend: Any multifamily brand looking to stand out online as search trends and renter preferences evolve.     

Session 2: Budget smarter for 2027

On July 21, Esther and Cat will guide you through budget planning for 2027. We know budget season is starting soon for many of us in the apartment industry, and we’re here to help make it a little easier. Sign up to see which marketing solutions are critical in the AI era and beyond, paired with tips for how to budget smarter.

Who should attend: Any multifamily brand ready for strategic, straightforward budget prep that focuses on marketing to stay competitive.

Sign up for July  

Session 3: Turn clicks into leases

Ready for the summer camp finale? Join us August 25. Kyle and Gretchen will give a no-fluff update on the state of search, then share proven SEO strategies and PPC tactics that increase engagement and drive conversions.

Who should attend: Any multifamily brand wanting an up-to-date search briefing and new ideas to reach, engage and win renters.

Sign up for August  

See you this summer?

We’ve loved creating this apartment marketing series, and we can’t wait for you to hear from our brightest experts. Register for all three sessions to get a well-rounded marketing plan you can start now.

If any dates don’t work for you, sign up anyway. All registered attendees will receive the recording for each session.

Have questions for us? Reach out anytime. Otherwise, we’ll see you all summer long, campers!