Apartment SEO packages: Which one is right for your property? 

If you’ve considered professional SEO, you’ve probably asked yourself this question: Which level of service do I really need?

We created a quick guide to help you find the answer. This article explores four apartment SEO packages, how they differ and ways to find the right fit.

The takeaway is that not every property needs the same level of SEO. Your ideal package depends on your website, market and how involved you want to be. But once you know what to look for, you can reach your SEO goals and give your website the visibility it deserves. 

Ready to jump in?

Your intro to search optimization

(Skip to the next section if you don’t need an introduction.)

If you’re new to search optimization, especially professional SEO, not to worry. We have a few articles to help you get familiar.

Here’s an overview: SEO is the practice of optimizing website content to rank higher in organic search engine results. The goal is to increase visibility and drive organic traffic to your site.

Sounds simple enough, right? Not necessarily. Strategic, effective SEO takes more time, knowledge and resources than you may think. For multifamily brands that are serious about driving results, professional SEO is generally the best option.

See below for those SEO articles we mentioned.

• Multifamily SEO: Your questions, answered!
• Can you ever stop doing SEO?
• Case study: Do websites perform better with professional SEO for multifamily?

One more thing … search is rapidly evolving, with more renters using AI to find apartments. Finding an SEO package that includes generative engine optimization (GEO) is worth considering.

GEO includes content adjustments and technical updates designed to get your website cited by AI search engines. Put differently, it’s optimization to help your site surface in AI search results and reach more renters.

Exploring apartment SEO packages: Start with 3 questions 

When looking at different apartment SEO packages, how can you figure out which is right for your property?

Start by asking these three questions:

1. Is your website new or established? 
2. Do you need one-time optimization or ongoing support? 
3. How competitive is your local market?

Your answers will point you in a clear direction when reviewing your options. Let’s explore four levels of our REACH SEO services to see which works for your unique needs.

If you’re starting fresh: Try SEO Launch 

Do you have a new — or recently redesigned — website that needs an optimization jumpstart? Look for apartment SEO packages with a one-time extensive audit and optimization service.

That describes SEO Launch, which is designed with these websites in mind. It also works for any property or specialty site that wants an initial optimization jumpstart without an ongoing commitment.

SEO Launch is a one-time service that includes:

• Initial keyword research & strategy
• Optimization of up to five pages
• Comprehensive on-page audit
• Google Analytics setup

Explore SEO Launch

Again, SEO Launch is a one-time service. It doesn’t include ongoing monitoring, reporting or content updates. If you need continued optimization, keep reading to explore SEO Foundations or SEO Grow.

If you want to optimize your best pages: Try SEO Foundations 

Maybe you have an established website that needs ongoing SEO maintenance, with a focus on keeping your best pages in the spotlight.

Consider a package that includes continuous monitoring and optimization of your property website’s top pages, like SEO Foundations. It’s steady results without the commitment of a more comprehensive offering.

SEO Foundations is an ongoing service that includes:

• Biannual keyword optimization
• Optimization of up to three pages
• Quarterly reporting & reviews
• Google Business Profile management
• Listing site management

Explore SEO Foundations

SEO Foundations services your top three pages. For ongoing website support on all pages, GEO, monthly strategy meetings and more, move along to SEO Grow.

If you’re playing to win: Try SEO Grow 

What if you need ongoing support, plus you’re ready for maximum visibility and conversions? A comprehensive package with site-wide optimization, including strategic GEO, is more your speed.

SEO Grow is just that. It’s ideal for established property websites that need hands-on, ongoing SEO or any property seeking maximum visibility in local search results.

SEO Grow is our most comprehensive, ongoing service that includes:

• Quarterly keyword optimization
• Optimization of all standard pages
• Monthly reporting & reviews
• Generative engine optimization
• Conversion optimization
• Listing site management

Explore SEO Grow

If hyperlocal is your edge: Try Neighborhood SEO 

If you haven’t found what you need in the apartment SEO packages so far, stick with us. There’s another route for properties focused on gaining visibility in hyperlocal search results.

Meet Neighborhood SEO, our newest offering for specialty websites. Specialty sites are built to highlight a region or neighborhood where you have multiple properties, and Neighborhood SEO helps you own that local market and target high-intent renters.

Neighborhood SEO is an ongoing, submarket-focused service that includes:

• Biannual keyword optimization
• Optimization of a dedicated neighborhood page
• Bimonthly blog posts & quarterly reporting
• Generative engine optimization

Explore Neighborhood SEO

Compare your options

If you’re a visual learner, feel free to compare your options here:

Not sure which apartment SEO package to choose? 

If you’re still unsure which apartment SEO package is right for you, reach out to us. We’re happy to walk you through your options in more detail. We can even do a quick, no-strings-attached website audit to help you see what’s needed.

Please note that our SEO packages are currently only available for RentCafe websites.

Happy optimizing!