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Fresh property marketing news, insights and strategies

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3 ways to use video on your RentCafe websites

Since your website is a central part of your search presence — and most likely your top source for leads — it should offer the most engaging customer experience possible. This means adding video.

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Neha Marathe website designer

How to design a property website that attracts renters

Create a rental property website that attracts and converts prospects, including Gen Z. Get tips from Neha Marathe, creative lead at REACH.

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Image of a bright living room with pink walls and a yellow couch with text overlay that says "2023 design trends"

The future of design: What’s new & what’s next for apartment marketing

See which design styles and colors are trending for 2023, then learn how to use them in your marketing to attract new renters.

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Male and female renter pointing at apartment branding on a laptop

Telling the right story: Does your apartment branding resonate with renters?

Get the recipe to create an apartment brand that stands out using branding essentials, emotional storytelling and copy that compels.

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Woman deciding how to spend marketing budget

Multifamily marketing: Should you do it in-house or hire an agency?

If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.

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