Marketing analytics Archives

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The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

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How many days does it take to convert a rental lead into a lease?

ILSMarketing analyticsPPCSEO

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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GA4 for property websites: Making the most of your data

Marketing analytics

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

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Apartment marketing metrics that matter & Marketing IQ

Marketing analytics

If you’ve been curious about Marketing IQ, this post is for you! Hear from a client who uses it to track their marketing success, then discover the five apartment marketing metrics we recommend checking regularly.

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4 multifamily marketing data points to consider for budget season

Marketing analyticsPPCSEO

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

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Search engine marketing (SEM) glossary for property marketing

Marketing analyticsPPCSEO

Whether you’re just starting out or a seasoned property marketer, this SEM glossary is here to help you put a finer point on common search marketing terms.