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OutREACH News

Fresh property marketing news, insights and strategies

Marketing IQ Genius: Smarter features & analytics for apartment marketers

Explore Marketing IQ Genius, including a brand-new strategy engine. See what makes it unique, more of the latest features and what’s coming.

How to create a balanced multifamily marketing budget: Insights from industry experts

Learn how to demonstrate that your marketing budget will drive revenue and align with company goals. Discover strategies that can help you get new initiatives approved.

Multifamily KPIs: Aligning marketing & operations for success

Learn how to bridge the gap between marketing and operations by establishing a common language built on 6 key performance indicators (KPIs) that directly impact your bottom line.

Why virtual tours convert: New case study data from LCP Media 

Unit-level virtual tours have been proven to drive 40% more leads and 72% more net leases. Find out why renters love them and what you can do to get your team onboard.

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

From clicks to leases: Understanding lead attribution for apartment marketing

Learn how to use lead attribution to track leads and leases. Discover the seven most popular attribution models for apartment marketing.

The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.