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OutREACH News

Fresh property marketing news, insights and strategies

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

Apartment marketing metrics that matter & Marketing IQ

If you’ve been curious about Marketing IQ, this post is for you! Hear from a client who uses it to track their marketing success, then discover the five apartment marketing metrics we recommend checking regularly.

4 multifamily marketing data points to consider for budget season

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

Client story: Fogelman on SEO, PPC & Marketing IQ

Real client, real results. See how Fogelman worked with REACH to supercharge an already successful marketing strategy.

CEOs talk marketing: An interview with Sam Foster of PRG Real Estate

Take a deep dive into how executives can successfully collaborate with the marketing team to drive revenue and reduce expenses. Sam Foster shares his insights.

Multifamily marketing FAQs: Agency experts tackle your questions

Get answers to your top questions about multifamily marketing! Three agency specialists in creative, search and strategic roles share their hot takes.