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OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

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Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

5 property marketing analytics to track with Marketing IQ

Marketing analytics

Learn how to use Marketing IQ to assess five critical marketing data points. Get the information you need to inform, justify and drive your strategy!

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

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Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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5 questions for better marketing returns

Marketing analytics

Are you asking these five questions? Read more to learn how to make your property marketing spend yield significant returns.

Woman deciding how to spend marketing budget

Multifamily marketing: Should you do it in-house or hire an agency?

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If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.