PPC Archives

Melissa Brady, vice president of strategic marketing at Fogelman

Client story: Fogelman on SEO, PPC & Marketing IQ

Real client, real results. See how Fogelman worked with REACH to supercharge an already successful marketing strategy.

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Geotargeting vs. geofencing: What’s the difference & which one is better for apartment marketing?

PPC

Explore the differences between geotargeting and geofencing. Find out which is better for apartment marketing, and learn how to tell when you’re getting hoodwinked.

Collage of people on paper airplanes hitting a target as a metaphor to the accuracy of multifamily ppc campaigns

Multifamily PPC: Your guide to keywords, new campaign types & what’s next

PPC

Learn about keywords, negative keywords, new campaign types and evolving human behavior trends in today’s shifting digital landscape.

Neon question mark surrounded by futuristic multifamily buildings

Multifamily marketing FAQs: Agency experts tackle your questions

DesignMarketing analyticsPPCSEOWebsites

Get answers to your top questions about multifamily marketing! Three agency specialists in creative, search and strategic roles share their hot takes.

Surreal collage of man going through ppc advertising process

PPC advertising for apartments: What it is, how it works & how to measure results

PPC

If you’re interested in PPC advertising and want to find out a little more before you dive in, this is the article for you. Keep reading to discover what it is, how it works and how to know if you’re getting good results.

REACH by RentCafe is a 2023 Google Premier Partner

PPC

We’ve earned Google Premier Partner status for the 6th year in a row! Learn more about this exclusive badge that’s reserved for the top 3% of companies.

Hand holding magnifying glass looking at apartments

Which apartment marketing source drives the most leads & leases: SEO, PPC or ILS?

Marketing analyticsPPCSEO

Which apartment marketing source drives the most leads at the lowest cost: SEO, PPC or ILS? See what our nationwide case study of 212 properties revealed!