OutREACH News Logo

Fresh property marketing news, insights and strategies

Surreal collage of man going through ppc advertising process

PPC advertising for apartments: What it is, how it works & how to measure results

If you’re interested in PPC advertising and want to find out a little more before you dive in, this is the article for you. Keep reading to discover what it is, how it works and how to know if you’re getting good results.

Read More
REACH by Rentcafe logo and 2023 Google Premier Partner badge

REACH by RentCafe is a 2023 Google Premier Partner

We’ve earned Google Premier Partner status for the 6th year in a row! Learn more about this exclusive badge that’s reserved for the top 3% of companies.

Read More
Hand holding magnifying glass looking at apartments

Which apartment marketing source drives the most leads & leases: SEO, PPC or ILS?

Which apartment marketing source drives the most leads at the lowest cost: SEO, PPC or ILS? See what our nationwide case study of 212 properties revealed!

Read More
Woman with laptop learning about ILS best practices

ILS best practices: Increase your conversion rates with these 4 apartment listing features

Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.

Read More
OutREACH Live recap gif with palm trees

OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

Read More
Michael Wilke from Towne Properties

Client story: Towne Properties on REACH SEO & PPC

SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. And Towne’s SEO cost per lease is just $63!

Read More
Sarah Wieman PRG

Sarah Wieman: Learning from property marketing data

Explore property marketing data with Sarah Wieman of PRG Real Estate. See how she drives leases and proves marketing ROI.

Read More