If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

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Apartment PPC data: Why, where & how it converts prospects into renters

PPCWebsites

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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4 multifamily marketing data points to consider for budget season

Marketing analyticsPPCSEO

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

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Search engine marketing (SEM) glossary for property marketing

Marketing analyticsPPCSEO

Whether you’re just starting out or a seasoned property marketer, this SEM glossary is here to help you put a finer point on common search marketing terms.

Melissa Brady, vice president of strategic marketing at Fogelman

Client story: Fogelman on SEO, PPC & Marketing IQ

ClientsMarketing analyticsPPCSEO

Real client, real results. See how Fogelman worked with REACH to supercharge an already successful marketing strategy.

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Geotargeting vs. geofencing: What’s the difference & which one is better for apartment marketing?

PPC

Explore the differences between geotargeting and geofencing. Find out which is better for apartment marketing, and learn how to tell when you’re getting hoodwinked.