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OutREACH News

Fresh property marketing news, insights and strategies

renter personas template for apartment marketers by REACH by RentCafe, with sample information

Creating renter personas: 3 easy steps & free template for apartment marketers

Learn all about renter personas and how they benefit apartment marketers, then see how to create your own. Spoiler: There’s a free template inside!

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Drive more leases with data-backed multifamily tour strategies

Which marketing source drives the most apartment tours and leases? Find out what the data says, then get proven tour strategies to try next.

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Marketing IQ Genius: Smarter features & analytics for apartment marketers

Explore Marketing IQ Genius, including a brand-new strategy engine. See what makes it unique, more of the latest features and what’s coming.

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Should you use SEO & PPC together?

Learn how SEO and PPC campaigns work, then see why using them in tandem drives the best results for marketing apartments.

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Get 4 PPC strategies straight from Google

Explore 4 paid advertising strategies from Google. See how to create winning PPC campaigns, featuring a multifamily case study.

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Performance Max campaigns: What are they & why should you use them in your PPC strategy?  

See the value of Performance Max campaigns in your PPC strategy. Get two expert tips for your next campaign.

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Headshots of REACH by RentCafe and RentCafe.com team members including Nadia Balint, Nicole Landfried, Kyle Jones, Gretchen Walker, Catriona Orosco and Esther Bonardi with copy that says their names and apartment marketing speaking topic

Apartment marketing now: Need-to-know insights & strategies

Explore impactful trends in apartment marketing. Get expert strategies for reaching more renters this year.

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