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The smart guide to balanced apartment marketing

ILSMarketing analyticsPPCSEO

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

Apartment search box over rainbow interior photo

Apartment search trends: What the data says about SEO & PPC shifts

PPCSEO

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

ILSMarketing analyticsPPCSEO

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

Andrew Hixenbaugh of Bright Realty with a quote about REACH PPC

Client story: Bright Realty on REACH PPC

ClientsPPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

Hand of a person looking at apartment PPC ads on a phone

Apartment PPC data: Why, where & how it converts prospects into renters

PPCWebsites

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

Woman watching a video about multifamily marketing data on a tablet

4 multifamily marketing data points to consider for budget season

Marketing analyticsPPCSEO

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

Rainbow alphabet letters with the phrase "SEM glossary" on top

Search engine marketing (SEM) glossary for property marketing

Marketing analyticsPPCSEO

Whether you’re just starting out or a seasoned property marketer, this SEM glossary is here to help you put a finer point on common search marketing terms.