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Hilda the cow, an example of a photo review moment from the Google Search On 22 event

Google Search On 22: Search updates & what they mean for apartment marketing

Google Search On 22 highlighted new search features and improvements that we can expect in the coming months. How will these changes impact apartment hunting?

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branded vs non-branded search blog hero with a magnifying glass

Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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Person using laptop to manage ongoing SEO with SEO related drawings in the background

Ongoing SEO: The secret to outperforming your competitors

Believe it or not, some people still think you just “do SEO” once and then be done. Those people are wrong — and destined to miss out on a lot of valuable traffic.

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Gen X man searching on a laptop and Gen Z woman searching on a phone

Generational search trends you should know

As a smart marketer, you should be aware of generational search trends. See trends across Gen X, Gen Y (also known as millennials) and Gen Z.

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Sarah Wieman PRG

Sarah Wieman: Learning from property marketing data

Explore property marketing data with Sarah Wieman of PRG Real Estate. See how she drives leases and proves marketing ROI.

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Woman deciding how to spend marketing budget

Multifamily marketing: Should you do it in-house or hire an agency?

If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.

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