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Marketing IQ Genius: Smarter features & analytics for apartment marketers

Marketing analyticsPPCSEOWebsites

Explore Marketing IQ Genius, including a brand-new strategy engine. See what makes it unique, more of the latest features and what’s coming.

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Should you use SEO & PPC together?

ClientsPPCSEO

Learn how SEO and PPC campaigns work, then see why using them in tandem drives the best results for marketing apartments.

mock Google search that says pet-friendly apartments in Houston

Do branded title tags help your SEO? Here’s what the data says

SEOWebsites

How should you structure your title tags? Should you include your brand name, or use the space for something else? Explore the data and get actionable tips.

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Get 4 PPC strategies straight from Google

ClientsPPCSEOWebsites

Explore 4 paid advertising strategies from Google. See how to create winning PPC campaigns, featuring a multifamily case study.

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Tracking search performance: Why you shouldn’t Google your website

SEOWebsites

Find out why these Google searches aren’t the best idea, then learn what you should be doing instead.

Decoding search: 5 SEO lessons for apartment marketers

SEOWebsites

Discover what’s happening with search, then learn how to optimize your website for better performance.

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Can you ever stop doing SEO?

SEOWebsites

Should you ever call it quits with SEO? Find out and get actionable tips for improving your strategy.