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Fresh property marketing news, insights and strategies

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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Ongoing SEO: The secret to outperforming your competitors

Believe it or not, some people still think you just “do SEO” once and then be done. Those people are wrong — and destined to miss out on a lot of valuable traffic.

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Generational search trends you should know

As a smart marketer, you should be aware of generational search trends. See trends across Gen X, Gen Y (also known as millennials) and Gen Z.

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Sarah Wieman PRG

Sarah Wieman: Learning from property marketing data

Explore property marketing data with Sarah Wieman of PRG Real Estate. See how she drives leases and proves marketing ROI.

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Multifamily marketing: Should you do it in-house or hire an agency?

If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.

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