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OutREACH News

Fresh property marketing news, insights and strategies

The future of design: What’s new & what’s next for apartment marketing

See which design styles and colors are trending for 2023, then learn how to use them in your marketing to attract new renters.

Learn how to use Google Lighthouse to improve your property website

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

Google Business Profile for apartments: Learn how to optimize your GBP

Your Google Business Profile is a key part of your marketing strategy. See why it’s so important and learn best practices to optimize your GBP for your apartment community.

Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

Take a look: 3 outstanding RentCafe websites

See 3 of the best RentCafe websites right now! Learn why we like them and how they engage prospective renters.

Towne Properties’ RentCafe websites win Hermes Creative Awards

We’re excited to celebrate a win for our client, Towne Properties. See which two of Towne’s redesigned property websites received Hermes Creative Gold Awards.

Gen Z renters: New survey data a year later

See data from our Gen Z renter update survey and learn more about the apartment search preferences of 12,544 young renters.