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OutREACH News

Fresh property marketing news, insights and strategies

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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Take a look: 3 outstanding RentCafe websites

See 3 of the best RentCafe websites right now! Learn why we like them and how they engage prospective renters.

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Towne Properties’ RentCafe websites win Hermes Creative Awards

We’re excited to celebrate a win for our client, Towne Properties. See which two of Towne’s redesigned property websites received Hermes Creative Gold Awards.

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Gen Z renters: New survey data a year later

See data from our Gen Z renter update survey and learn more about the apartment search preferences of 12,544 young renters.

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Multifamily marketing: Should you do it in-house or hire an agency?

If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the pros and cons of each approach.

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