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Fresh property marketing news, insights and strategies

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Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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Image of the CIP Communities corporate website homepage floating on a rainbow gradient background

Spotlight on CIP Communities: A RentCafe corporate website

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!

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Picture of the homepage of the Venue at Orange custom property website

The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

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Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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Collage of a woman and a vintage computer using speech bubbles to represent voice search and AI search trends

SEO for AI & apartment marketing: How to prepare your website for new search habits

Explore the intersection of AI, SEO and apartment marketing. Get actionable tips to help optimize your websites for AI-centric search behaviors.

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Two people using color samples to work on an apartment website design

Apartment website design: Process, best practices & tips from our creative team

Want to know more about website design? Learn how our experts do it and get tips you can use on your own sites.

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