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Fresh property marketing news, insights and strategies

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3 ways to use video on your RentCafe websites

Since your website is a central part of your search presence — and most likely your top source for leads — it should offer the most engaging customer experience possible. This means adding video.

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How to design a property website that attracts renters

Create a rental property website that attracts and converts prospects, including Gen Z. Get tips from Neha Marathe, creative lead at REACH.

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OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

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The future of design: What’s new & what’s next for apartment marketing

See which design styles and colors are trending for 2023, then learn how to use them in your marketing to attract new renters.

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Learn how to use Google Lighthouse to improve your property website

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

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Google Business Profile for apartments: Learn how to optimize your GBP

Your Google Business Profile is a key part of your marketing strategy. See why it’s so important and learn best practices to optimize your GBP for your apartment community.

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Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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