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Fresh property marketing news, insights and strategies

Hand holding a magnet that is attracting arrows as a metaphor for nudge marketing driving clicks

Nudge marketing for apartment websites

If you’re currently using nudge marketing on your RentCafe website — or you’re not, but it’s something you’d like to learn more about — this article is for you!

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Ready to captivate renters? 2024 design trends for apartment websites

Get ready to embrace vibrant colors, playful interactivity and a touch of nostalgia, all while ensuring your website remains user-friendly and accessible.

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Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

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Image of the CIP Communities corporate website homepage floating on a rainbow gradient background

Spotlight on CIP Communities: A RentCafe corporate website

Create a new corporate website on a quick timeline for one of the top-rated Midwestern property management companies? No problem. See what made this website refresh project a success!

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Picture of the homepage of the Venue at Orange custom property website

The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

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Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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Anna Singleton of Show My Property with a quote about apartment photography

Photos, videos & apartment marketing: Anna Singleton on why professional images merit the investment

Did you know that we offer professional photo and video services? Here to discuss the impact of visual assets is Anna Singleton, the founder of an innovative brand we partner with to work with clients across the U.S.

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