OutREACH News: Marketing insights from REACH by RentCafe

colorful background with a magnifying glass and arrow icon shaking hands

Should you use SEO & PPC together?

Learn how SEO and PPC campaigns work, then see why using them in tandem drives the best results for marketing apartments.

Colorful ebook cover featuring the RentCafe.com Rent Your Happy Place Survey

Happy Place Survey: New data shows what 5000+ renters want in their next home

ILS

Check out the data, then get a free copy of the full study with a bonus market happy, rent happy checklist.

mock Google search that says pet-friendly apartments in Houston

Do branded title tags help your SEO? Here’s what the data says

SEOWebsites

How should you structure your title tags? Should you include your brand name, or use the space for something else? Explore the data and get actionable tips.

rainbow target with a mouse cursor in the middle

Get 4 PPC strategies straight from Google

ClientsPPCSEOWebsites

Explore 4 paid advertising strategies from Google. See how to create winning PPC campaigns, featuring a multifamily case study.

rainbow background and a woman scrolling on a phone and icons including stars, a target and a magnifying glass

Performance Max campaigns: What are they & why should you use them in your PPC strategy?

PPC

See the value of Performance Max campaigns in your PPC strategy. Get two expert tips for your next campaign.

city background with rainbow boxes and text that says "town heights apartments in dallas"

Tracking search performance: Why you shouldn’t Google your website

SEOWebsites

Find out why these Google searches aren’t the best idea, then learn what you should be doing instead.

Decoding search: 5 SEO lessons for apartment marketers

SEOWebsites

Discover what’s happening with search, then learn how to optimize your website for better performance.