OutREACH News: Marketing insights from REACH by RentCafe

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From clicks to leases: Understanding lead attribution for apartment marketing

Learn how to use lead attribution to track leads and leases. Discover the four most popular attribution models for apartment marketing.

Woman looking at her phone with a background showing ILS listings for apartment rentals on RentCafe.com

New ILS listing data: 5 ways to lease more apartments

ILS

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

Congratulations Fogelman: Award-winning apartment marketing strategy

ClientsPPCSEO

Our friends at Fogelman Multifamily Investments & Management were recently honored during the 2023 Multi-Housing News Excellence Awards. Learn more about their award-winning apartment marketing strategy!

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The smart guide to balanced apartment marketing

ILSMarketing analyticsPPCSEO

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

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Apartment search trends: What the data says about SEO & PPC shifts

PPCSEO

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

MarCom Awards: Platinum for industry-focused series

DesignEventsSEO

Big news! We’re thrilled to share that OutREACH News has won a platinum MarCom Award for innovative apartment marketing content, thanks to you.

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How many days does it take to convert a rental lead into a lease?

ILSMarketing analyticsPPCSEO

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.