OutREACH News

Fresh property marketing news, insights and strategies

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From clicks to leases: Understanding lead attribution for apartment marketing

Learn how to use lead attribution to track leads and leases. Discover the four most popular attribution models for apartment marketing.

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Woman looking at her phone with a background showing ILS listings for apartment rentals on RentCafe.com

New ILS listing data: 5 ways to lease more apartments

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

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Congratulations Fogelman: Award-winning apartment marketing strategy

Our friends at Fogelman Multifamily Investments & Management were recently honored during the 2023 Multi-Housing News Excellence Awards. Learn more about their award-winning apartment marketing strategy!

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The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

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Apartment search trends: What the data says about SEO & PPC shifts

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

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MarCom Awards: Platinum for industry-focused series

Big news! We’re thrilled to share that OutREACH News has won a platinum MarCom Award for innovative apartment marketing content, thanks to you.

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Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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