OutREACH News: Marketing insights from REACH by RentCafe

Hilda the cow, an example of a photo review moment from the Google Search On 22 event

Google Search On 22: Search updates & what they mean for apartment marketing

SEO

Google Search On 22 highlighted new search features and improvements that we can expect in the coming months. How will these changes impact apartment hunting?

branded vs non-branded search blog hero with a magnifying glass

Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Marketing analyticsSEOWebsites

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

Person using laptop to manage ongoing SEO with SEO related drawings in the background

Ongoing SEO: The secret to outperforming your competitors

SEO

Believe it or not, some people still think you just “do SEO” once and then be done. Those people are wrong — and destined to miss out on a lot of valuable traffic.

Gen X man searching on a laptop and Gen Z woman searching on a phone

Generational search trends you should know

SEO

As a smart marketer, you should be aware of generational search trends. See trends across Gen X, Gen Y (also known as millennials) and Gen Z.

Take a look: 3 outstanding RentCafe websites

Websites

See 3 of the best RentCafe websites right now! Learn why we like them and how they engage prospective renters.

Male and female renter pointing at apartment branding on a laptop

Telling the right story: Does your apartment branding resonate with renters?

Design

Get the recipe to create an apartment brand that stands out using branding essentials, emotional storytelling and copy that compels.

Towne Properties’ RentCafe websites win Hermes Creative Awards

ClientsWebsites

We’re excited to celebrate a win for our client, Towne Properties. See which two of Towne’s redesigned property websites received Hermes Creative Gold Awards.