OutREACH News: Marketing insights from REACH by RentCafe

Image of a bright living room with pink walls and a yellow couch with text overlay that says "2023 design trends"

The future of design: What’s new & what’s next for apartment marketing

See which design styles and colors are trending for 2023, then learn how to use them in your marketing to attract new renters.

The ins & outs of business listings management for apartments, according to experts at Yext

SEO

Learn what listings management is, why it’s critical for apartment marketing and what you might be getting wrong.

Ancient statue in a suit using Google Search to find apartments in Constantinople

The history of Google Search & how it impacts SEO

SEO

How well do you understand Google Search? Test your knowledge, see what’s changed and learn how it impacts your ongoing SEO strategy.

Picture of guide to Google Lighthouse ebook

Learn how to use Google Lighthouse to improve your property website

SEOWebsites

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

5 property marketing analytics to track with Marketing IQ

Marketing analytics

Learn how to use Marketing IQ to assess five critical marketing data points. Get the information you need to inform, justify and drive your strategy!

Client story: Towne Properties on REACH SEO & PPC

ClientsPPCSEO

SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. And Towne’s SEO cost per lease is just $63!

Google Business Profile for apartments: Learn how to optimize your GBP

Reputation managementSEOWebsites

Your Google Business Profile is a key part of your marketing strategy. See why it’s so important and learn best practices to optimize your GBP for your apartment community.