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OutREACH News

Fresh property marketing news, insights and strategies

Ongoing SEO: The secret to outperforming your competitors

Believe it or not, some people still think you just “do SEO” once and then be done. Those people are wrong — and destined to miss out on a lot of valuable traffic.

Generational search trends you should know

As a smart marketer, you should be aware of generational search trends. See trends across Gen X, Gen Y (also known as millennials) and Gen Z.

Take a look: 3 outstanding RentCafe websites

See 3 of the best RentCafe websites right now! Learn why we like them and how they engage prospective renters.

Telling the right story: Does your apartment branding resonate with renters?

Get the recipe to create an apartment brand that stands out using branding essentials, emotional storytelling and copy that compels.

Towne Properties’ RentCafe websites win Hermes Creative Awards

We’re excited to celebrate a win for our client, Towne Properties. See which two of Towne’s redesigned property websites received Hermes Creative Gold Awards.

Gen Z renters: New survey data a year later

See data from our Gen Z renter update survey and learn more about the apartment search preferences of 12,544 young renters.

5 questions for better marketing returns

Are you asking these five questions? Read more to learn how to make your property marketing spend yield significant returns.