RentCafe partners with Engrain on interactive maps

Oct 17, 2024

RentCafe and Engrain logos in front of an interactive property map

Integration allows REACH clients to improve the rental search experience

Yardi, a leading provider of real estate software solutions, is excited to announce a new integration with Engrain, a pioneer in apartment mapping technology. This collaboration enhances Engrain’s SightMap technology on RentCafe websites, enabling multifamily clients to easily add interactive property maps that improve the rental search experience.

Prior to this collaboration, Yardi would embed Engrain maps in RentCafe websites, requiring interactions with multiple teams. Now, as an Engrain reseller partner, Yardi and REACH simplify the process by managing the SightMap ordering, license management, support and native API integration. This also creates a better user experience and provides more detailed insight into user engagement.

The integration of Engrain’s SightMap makes it easier for renters to view and assess available units. Website visitors can explore the property and find the apartment that’s right for them. This personalized approach ensures more qualified applications, creating a faster, more satisfying leasing process for renters and property staff.

“Renters want to learn as much as they can about the actual units available to rent. This integration helps property managers provide that level of information, creating a rental search experience that aligns with renter expectations,” said Esther Bonardi, vice president of marketing at Yardi.

Engrain interactive maps include:

  • Advanced filtering: Help renters find their ideal apartment quickly by filtering by floor plan, move-in date and more.
  • Enhanced visualization: Provide a comprehensive understanding of the property by combining street and satellite views with unit-specific content.
  • Engaging CTAs: Drive user engagement and increase conversion rates with customizable calls to action.

“Partnering with Yardi allows RentCafe clients to seamlessly order and integrate SightMap into their property websites. As renters increasingly use digital platforms to search for available apartments, the integration of pricing and availability data with our interactive mapping technology creates a more efficient leasing experience,” said Brent Steiner, founder and CEO of Engrain.

Request more information about Yardi and Engrain interactive maps.

Geneva Ives

Geneva Ives is the manager of marketing content at Yardi. She leads content initiatives for REACH by RentCafe. Writing may be her first love, but data is a close second. Geneva is based in Santa Barbara, California.

Recent posts

PPC campaigns: How long does it take to see results?

Woman managing PPC campaigns holding a clock in one hand and a dollar sign in another

Take a quick look at how pay-per-click advertising works, then explore realistic PPC campaign timelines as dictated by data.

READ ARTICLE

The Big Idea: Introducing your favorite apartment marketing video series

A colorful paint splash with the words "The Big Idea" in black and white on top

See all the episodes of this popular series. The newest update features fresh renter survey data.

READ ARTICLE

GEO vs. SEO: What apartment marketers need to know

Icons representing GEO and SEO over a colorful blurred background

Explore generative engine optimization and find out what you need to know as an apartment marketer.

READ ARTICLE

Categories

Similar articles

Icons representing GEO and SEO over a colorful blurred background

GEO vs. SEO: What apartment marketers need to know

By Kyle Jones | October 9, 2024

Explore generative engine optimization and find out what you need to know as an apartment marketer.

Screenshot of the Carlisle Residential Properties home page on a move screen in a modern space

Client story: Carlisle Residential Properties website rebrand

By Sam Strider | October 2, 2024

Peek behind the curtain at a complete website rebrand! Designer Sam Strider shares how the new Carlisle Residential Properties corporate site evolved.

Rocket exploding from a laptop in a rainbow cloud of smoke signifying a successful apartment website launch

Getting started: What you need for a successful apartment website launch or rebrand

By Nina Breister | September 25, 2024

Find out what you need for a successful apartment website launch or rebrand. Bring these elements when you meet with your design team.