The Big Idea: Introducing your new favorite apartment marketing video series

Jun 19, 2024

A colorful paint splash with the words "The Big Idea" in black and white on top

Do you ever feel like there’s so much to learn but only so many hours in the day? Marketers everywhere feel this way, and it’s no surprise. Technology and customer behavior constantly evolve, and it’s our job to keep up.

What if there was a way to learn — and truly absorb — a simple new idea (that’s proven to work) in 4 minutes or less?

That sounds manageable, right?

Introducing The Big Idea, your new favorite apartment marketing video series. Hosted by Esther Bonardi, these short videos show you one thing you can do right now to get results.

Here’s a quick look at the first 3 videos in the series. Learn how to give renters what they want to see, increase conversions and make social media work for you.

The Big Idea: Interior photos matter MOST

Which photos have the biggest influence when a renter is searching for a new home? 73% of people surveyed said interior photos are the most important, significantly outranking exterior, amenity and neighborhood photos.

Make sure you are taking the photos that matter to your customers and posting them everywhere renters want to see them, on your website, on social media and on the ILSs.

The Big Idea: Go virtual for conversions

If you have a lot of people looking at your apartment listings but not as many as you’d expect applying, this episode is for you. Convert more renters by showing them what they want to see: the inside of their prospective new home.

Since 83% of renters say a virtual tour of a floor plan is either important or very important, it’s critical to create and post virtual tours! Don’t have a nice model? That’s OK. An empty tour is better than no tour at all. Better still is a tour of the actual unit.

The Big Idea: Make social media easier

Do you find it challenging to think of new content to post to your social media channels every week? (We certainly do.) Watch this episode to get Esther’s top tip for finding new information that will engage your renters. Find a new source of social post ideas specific to your audience and learn how you can simplify writing posts using an AI content creator.

Presented by RentCafe.com

Did you notice that Esther mentions both REACH and RentCafe.com at the start of every video? It makes sense to us, but if it doesn’t yet to you, let us explain.

REACH by RentCafe is a marketing agency for the apartment industry. Since most apartment searches begin with an ILS, of course RentCafe.com is an important piece of the puzzle. In fact, it’s the fastest growing ILS in the country right now, an online destination millions of renters visit to look for their next home.

We want to help you connect with these renters and help them find their next home, so many of the tips featured in The Big Idea are things that will help you stand out from the competition in a busy search marketplace. Now isn’t that a big idea?!

Stay tuned

Keep your eyes peeled for new episodes! For now, we’ll be sharing these with the Yardi audience on LinkedIn first, but you may see some overlap here and there.

Still not following REACH on social? If you’re an apartment marketer, you should be! Check out LinkedIn and Facebook for marketing-focused tips, insights and new data.

Geneva Ives

Geneva Ives is the manager of marketing content at Yardi. She leads content initiatives for REACH by RentCafe. Writing may be her first love, but data is a close second. Geneva is based in Santa Barbara, California.

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