Virtual tours for apartments: The TourBuilder difference

Today’s renters expect on-demand, immersive content when searching for apartments online. So, that begs the question: Does your marketing strategy include visual media? Especially virtual tours?

With the right media partner, virtual tours can engage renters, drive more conversions and enhance your online presence.

If you’re wondering what the “right” media partner and solution looks like, we’ve got you! This article dives into the benefits of virtual tours for apartments and why some solutions offer more value than others.

Spoiler: LCP Media’s TourBuilder was built specifically for multifamily, and it brings a unique level of flexibility and ROI to the table.

Why virtual tours benefit your marketing  

As mentioned, renters expect content like virtual tours. According to a RentCafe.com survey of 10,000 renters, 83% said virtual tours of floor plans are either important or very important.

That means virtual tours aren’t a nice to have, they’re necessary. Renters are more likely to engage and convert (once again, according to data) when virtual tours are in the picture.

Case in point, the question isn’t whether or not to use virtual tours for apartments. It should be: Which solutions provide the best value and enhance your leasing performance the most?

Meet TourBuilder

TourBuilder is an all-in-one solution designed for multifamily. It simplifies how you create, manage and distribute digital content.

You get engaging virtual tours that help renters explore every space, from individual units to shared amenities.

We’ll get into what sets it apart below, but at a glance, TourBuilder delivers:

• Always-available virtual tours that meet renter expectations
• Seamless touring experiences across your entire community
• Professional, immersive content that drives leasing results

TourBuilder’s competitive advantage

Want a quick visual? See what gives TourBuilder the edge, then keep reading for a detailed breakdown.

Built for multifamily marketing & leasing

Media solutions aren’t always purpose-built. TourBuilder stands apart with virtual tours designed for multifamily, including unit-level content.  

• Designed with multifamily community and leasing experiences in mind
• Shows off community amenities and common spaces with TourBuilder Pro
• Provides unit-level, results-driven virtual tours with TourBuilder Go
• Drives more conversions with content tailored to your target audience

Offers integrations & centralization

Unlike other virtual tour platforms, TourBuilder isn’t siloed. It offers complete integration and distribution with websites, ILSs and more, plus it hosts your content and data in one place.

• Integrates seamlessly with property websites like RentCafe
• Syndicates with internet listing services (ILSs) like RentCafe.com
• Syncs up with other interactive marketing platforms like Engrain
• Tracks engagement, lead sources and ROI directly in TourBuilder Insights

Gives flexibility & storytelling power

Most marketers appreciate flexibility, right? TourBuilder makes it easy to customize your community’s story with flexible features.  

• Combines 360° photos and videos in a branded, multimedia story
• Offers media overlays and hotspot storytelling for amenities and leasing
• Includes flexible editing options, no need to reshoot for media updates  
• Makes capturing tours easy with DIY camera kits or professional services

Includes branding & conversion tools

Not every solution includes customizable branding options, or the ability to embed content in different places. TourBuilder does it all to help you engage renters.  

• Includes property branding with custom colors, logos and CTAs
• Links directly to property websites, driving more leads and leases
• Embeds content on any ILS, social post or marketing landing page
• Creates social media-ready, short-form videos from virtual tours

Delivers analytics & measurable ROI

Virtual tours look good, but how can you tell if they’re really driving more leads and leases? TourBuilder provides complete transparency into your results and ROI.

• Delivers comprehensive reporting and analytics with TourBuilder Insights
• Tracks user engagement, time on tour, lead sources and conversion rates
• Shows the effectiveness of your CTAs in driving conversions
• Makes it easy to spot challenges and improve your media strategy

Ensures a great experience & dedicated support

TourBuilder give renters a seamless user experience with interactive, accessible virtual tours. But it doesn’t stop there! Marketers get a great experience too, thanks to a user-friendly interface and dedicated support.

• Gives renters high-quality tours on desktop and mobile
• Provides marketers with hands-on customer service
• Offers support with project management and content editing
• Produces content on time, every time, with fast production

Provides content ownership & added value

What’s better than capturing powerful, engaging virtual tours? Owning your content outright. TourBuilder gives marketers complete ownership over media, along with a few other value features. This means you can use it wherever you want, without limits.

• Guarantees ownership of tours and other media
• Scales content across different-sized portfolios
• Includes short-form videos with TourBuilder Clips
• Offers a share-live meeting tool with TourBuilder Connect
• Provides 24/7 convenience to view properties from anywhere

Ready to level up your marketing?

Plain and simple, your marketing strategy should include visual media. Virtual tours for apartments (from the right media partner) help you attract, engage and convert renters.

If you’d like to learn more about TourBuilder, reach out anytime! We’ve got experts ready to answer questions or give you a free media consultation.

Also, in case you didn’t know: LCP Media is part of RentCafe Marketing, which also includes REACH by RentCafe and RentCafe.com. Get all the details here.