Fresh property marketing news, insights and strategies

Rainbow alphabet letters with the phrase "SEM glossary" on top

Search engine marketing (SEM) glossary for property marketing

Whether you’re just starting out or a seasoned property marketer, this SEM glossary is here to help you put a finer point on common search marketing terms.

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Melissa Brady, vice president of strategic marketing at Fogelman

Client story: Fogelman on SEO, PPC & Marketing IQ

Real client, real results. See how Fogelman worked with REACH to supercharge an already successful marketing strategy.

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apartment reviews being reviewed on a laptop

Apartment reviews: The secret to better marketing, leasing & management

Do you fully understand the importance of apartment reviews? A solid reputation management strategy impacts three areas of your business: marketing, leasing and customer service.

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Geolocation pin over a colorful radius showing the concept of geotargeting

Geotargeting vs. geofencing: What’s the difference & which one is better for apartment marketing?

Explore the differences between geotargeting and geofencing. Find out which is better for apartment marketing, and learn how to tell when you’re getting hoodwinked.

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Weidner website home page on a big screen

Design spotlight: Rebranding the Weidner corporate & property websites

Take a closer look at a successful website rebrand project. Hear from the client and web designer who worked on the project.

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Collage of people on paper airplanes hitting a target as a metaphor to the accuracy of multifamily ppc campaigns

Multifamily PPC: Your guide to keywords, new campaign types & what’s next

Learn about keywords, negative keywords, new campaign types and evolving human behavior trends in today’s shifting digital landscape.

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Sam Foster of PRG Real Estate paired with a quote about lowering marketing costs 50%

CEOs talk marketing: An interview with Sam Foster of PRG Real Estate

Take a deep dive into how executives can successfully collaborate with the marketing team to drive revenue and reduce expenses. Sam Foster shares his insights.

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