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Fresh property marketing news, insights and strategies

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How will generative search affect apartment SEO & PPC?

What does generative search mean for SEO and PPC? While no one knows exactly what will happen as search evolves, here are a few predictions.

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Google SGE: What is it & how will it impact apartment searches?

SGE is a search engine evolution with the potential to revolutionize the way renters find homes. But what exactly is SGE, and how will it change the game for multifamily marketers?

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Backlinks: What are they & should you be using them?

Learn about backlinks as a component of off-page SEO. Explore the history and find out why Google’s emphasis on backlinks has decreased.

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Why RentCafe.com? An apartment marketer’s perspective

In today’s competitive apartment market, standing out requires more than just great communities. Hear how Jon Listro at Commerce Capital Partners does it.

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Gif of photos from OutREACH Live with the word "recap" written over the top

OutREACH Live: Insights & photos from our marketing forum in San Antonio

Find out what happened at our event in San Antonio! See photos and get insights from the biggest little multifamily marketing conference.

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What do renters want to see in an apartment listing?

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

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What the data says: 4 nudge marketing strategies that work (& 1 that probably won’t)

We studied 19 different nudge campaign configurations to find out which placement and timing works best. Check out the resulting data!

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