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Fresh property marketing news, insights and strategies

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GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

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Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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Photos, videos & apartment marketing: Anna Singleton on why professional images merit the investment

Did you know that we offer professional photo and video services? Here to discuss the impact of visual assets is Anna Singleton, the founder of an innovative brand we partner with to work with clients across the U.S.

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SEO for AI & apartment marketing: How to prepare your website for new search habits

Explore the intersection of AI, SEO and apartment marketing. Get actionable tips to help optimize your websites for AI-centric search behaviors.

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Apartment marketing metrics that matter & Marketing IQ

If you’ve been curious about Marketing IQ, this post is for you! Hear from a client who uses it to track their marketing success, then discover the five apartment marketing metrics we recommend checking regularly.

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4 multifamily marketing data points to consider for budget season

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

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Apartment website design: Process, best practices & tips from our creative team

Want to know more about website design? Learn how our experts do it and get tips you can use on your own sites.

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