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OutREACH News

Fresh property marketing news, insights and strategies

New signature themes for RentCafe websites

Ready to make your website one of a kind? We’re excited to introduce signature themes, our new, low-cost design offering with fast implementation.

Multifamily search visibility: 10 tips to align your website & social strategy

Discover how your website and social media strategy can (and should) align to increase your brand’s discoverability. Get 10 simple tips to try right away.

AI search for apartments: Get expert updates, data & strategies  

Here’s your timely AI search briefing (featuring a video). Get the latest on search fragmentation, AI algorithms and more, paired with four content strategies.

4 fresh optimization strategies for your multifamily Google Business Profile

See why your profile matters, then learn how to optimize it for traditional and AI search. Free checklist included!

New virtual tour data: How unit-level media increases rent revenue

How much does unit-level media impact revenue? Sneak peek: Communities with unit-level virtual tours gained nearly $175,000 in rent revenue.

Which apartment marketing metrics should you track?

Find out which portfolio and property-level metrics to track (and how to interpret them). Bonus: See why source trends matter for marketers like you.

Generative engine optimization: 6 GEO tips for every apartment marketer  

Get 6 expert tips for generative engine optimization. Learn how to optimize your website content — like blogs and FAQs — so it appears in AI overviews.