OutREACH News: Marketing insights from REACH by RentCafe

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Which apartment marketing metrics should you track?

Find out which portfolio and property-level metrics to track (and how to interpret them). Bonus: See why source trends matter for marketers like you.

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Generative engine optimization: 6 GEO tips for every apartment marketer

Marketing analyticsSEOWebsites

Get 6 expert tips for generative engine optimization. Learn how to optimize your website content — like blogs and FAQs — so it appears in AI overviews.

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PPC for multifamily: Current best practices & 3 things to test now

PPCWebsites

Which PPC strategies are important these days? And how can you test what’s working? We’ve got answers for you.

Client story: Unified Residential on REACH SEO & PPC

ClientsPPCSEO

A $90 cost per lease? See how Unified Residential did it. This story features data, insights and a short video you don’t want to miss.

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Multifamily content calendar: 12 months of marketing ideas for apartment communities

EventsSocial mediaWebsites

Get your complete, multifamily-specific content calendar with inspiration for blog posts, email campaigns, community events and more.

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Launch list: The complete multifamily marketing plan for 2026

ILSMediaPPCReputation managementSEOSocial mediaWebsites

Get your playbook for reaching today’s renters everywhere they’re searching. Explore 6 areas to focus on right away, from websites to social media.

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3 apartment rental search trends happening now & what to watch for

SEOWebsites

What’s worth paying attention to, and what does it all mean? We’ve got you. Explore top search trends happening now (plus predictions for what’s coming).