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OutREACH News

Fresh property marketing news, insights and strategies

Three marketers looking at a target near green and purple shapes to evaluate PPC for multifamily

PPC for multifamily: Current best practices & 3 things to test now

Which PPC strategies are important these days? And how can you test what’s working? We’ve got answers for you.

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Dalia Kalgreen's headshot and a quote about cost per lease with REACH by RentCafe

Client story: Unified Residential on REACH SEO & PPC

A $90 cost per lease? See how Unified Residential did it. This story features data, insights and a short video you don’t want to miss.

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Calendar with a collage of marketing professionals getting marketing ideas for apartment communities over a rainbow background

Multifamily content calendar: 12 months of marketing ideas for apartment communities

Get your complete, multifamily-specific content calendar with inspiration for blog posts, email campaigns, community events and more.

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A book that says "marketing playbook" indicating a multifamily marketing plan with neon icons surrounding it to represent search marketing, reviews, advertising, visual media and social media.

Launch list: The complete multifamily marketing plan for 2026

Get your playbook for reaching today’s renters everywhere they’re searching. Explore 6 areas to focus on right away, from websites to social media.

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finger pointing at a search bar over a rainbow background

3 apartment rental search trends happening now & what to watch for

What’s worth paying attention to, and what does it all mean? We’ve got you. Explore top search trends happening now (plus predictions for what’s coming).

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woman scrolling on a mobile phone in an apartment with the REACH by RentCafe, RentCafe.com and LCP Media logos below

Marketing for multifamily: 3 aligned ways to win renters

Multifamily marketing is always evolving. How do you keep up? See how three aligned solutions can help.

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Headshots and names of Kyle Jones, Gretchen Walker, Catriona Orosco, Izzy Carunungan and Esther Bonardi below text that says "ask the experts"

Trends in apartment marketing: AI search, unit-level media & more

Back by popular demand: Our agency roundtable! See which trends mattered in apartment marketing this year, then learn how to prep for what’s on the horizon.

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