OutREACH News

Fresh property marketing news, insights and strategies

All

Design

Websites

SEO

PPC

Reputation management

Social media

Marketing analytics

Clients

Events

ILS

Media

Graphical representation of data points with the words "10,000+ renter survey"

What do renters want to see in an apartment listing?

ILS

What do renters really want to see in an apartment listing? We asked 10,110 renters that were searching for apartments on RentCafe.com.

Headshots of people representative of those surveyed by the 2024 renter preferences report, overlaid with a rainbow gradient

Decoding renter preferences: Apartment marketing insights from the 2024 Grace Hill | NMHC Renter Preferences Survey

ILSMarketing analyticsReputation managementSocial mediaWebsites

More than 50,000 renters responded to questions about their most recent rental home search. Here’s what they said and what the data tells us.

Woman looking at her phone with a background showing ILS listings for apartment rentals on RentCafe.com

New ILS listing data: 5 ways to lease more apartments

ILS

We studied 50,000+ ILS listings over the course of a year to see which features boost conversions. Check out the top 5!

Cover image of free apartment marketing guide

The smart guide to balanced apartment marketing

ILSMarketing analyticsPPCSEO

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

ILSMarketing analyticsPPCSEO

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

Woman with laptop learning about ILS best practices

ILS best practices: Increase your conversion rates with these 4 apartment listing features

ClientsILSMarketing analyticsPPCSEO

Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.