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Fresh property marketing news, insights and strategies

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Which apartment marketing source drives the most leads & leases: SEO, PPC or ILS?

Which apartment marketing source drives the most leads at the lowest cost: SEO, PPC or ILS? See what our nationwide case study of 212 properties revealed!

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Woman with laptop learning about ILS best practices

ILS best practices: Increase your conversion rates with these 4 apartment listing features

Want to attract more renters? These four ILS best practices will set your listings apart and, more importantly, are proven to be effective at turning lookers into leasers.

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OutREACH Live Palm Springs: Takeaways, resources & photos from the most fun multifamily marketing event

Whether you missed OutREACH Live — or were there but are missing it now —this post brings together the best of every session.

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The ins & outs of business listings management for apartments, according to experts at Yext

Learn what listings management is, why it’s critical for apartment marketing and what you might be getting wrong.

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Ancient statue in a suit using Google Search to find apartments in Constantinople

The history of Google Search & how it impacts SEO

How well do you understand Google Search? Test your knowledge, see what’s changed and learn how it impacts your ongoing SEO strategy.

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Learn how to use Google Lighthouse to improve your property website

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

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Michael Wilke from Towne Properties

Client story: Towne Properties on REACH SEO & PPC

SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. And Towne’s SEO cost per lease is just $63!

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