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Fresh property marketing news, insights and strategies

Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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SEO for AI & apartment marketing: How to prepare your website for new search habits

Explore the intersection of AI, SEO and apartment marketing. Get actionable tips to help optimize your websites for AI-centric search behaviors.

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Woman watching a video about multifamily marketing data on a tablet

4 multifamily marketing data points to consider for budget season

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.

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Search engine marketing (SEM) glossary for property marketing

Whether you’re just starting out or a seasoned property marketer, this SEM glossary is here to help you put a finer point on common search marketing terms.

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Melissa Brady, vice president of strategic marketing at Fogelman

Client story: Fogelman on SEO, PPC & Marketing IQ

Real client, real results. See how Fogelman worked with REACH to supercharge an already successful marketing strategy.

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Sam Foster of PRG Real Estate paired with a quote about lowering marketing costs 50%

CEOs talk marketing: An interview with Sam Foster of PRG Real Estate

Take a deep dive into how executives can successfully collaborate with the marketing team to drive revenue and reduce expenses. Sam Foster shares his insights.

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Gretchen Walker, multifamily search marketing expert at REACH by RentCafe

Multifamily SEO: All your SEO questions, answered!

Get answers to the your SEO FAQs! Esther Bonardi and Gretchen Walker share their multifamily SEO insights in short, fun videos.

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