Fresh property marketing news, insights and strategies

Listings management logos for different places your brand can appear across the web

The ins & outs of business listings management for apartments, according to experts at Yext

Learn what listings management is, why it’s critical for apartment marketing and what you might be getting wrong.

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Ancient statue in a suit using Google Search to find apartments in Constantinople

The history of Google Search & how it impacts SEO

How well do you understand Google Search? Test your knowledge, see what’s changed and learn how it impacts your ongoing SEO strategy.

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Picture of guide to Google Lighthouse ebook

Learn how to use Google Lighthouse to improve your property website

Discover how Google Lighthouse scores your website and how you can use these metrics to improve it.

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Michael Wilke from Towne Properties

Client story: Towne Properties on REACH SEO & PPC

SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. And Towne’s SEO cost per lease is just $63!

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Example Google Business Profile for apartments laid over a map view

Google Business Profile for apartments: Learn how to optimize your GBP

Your Google Business Profile is a key part of your marketing strategy. See why it’s so important and learn best practices to optimize your GBP for your apartment community.

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Hilda the cow, an example of a photo review moment from the Google Search On 22 event

Google Search On 22: Search updates & what they mean for apartment marketing

Google Search On 22 highlighted new search features and improvements that we can expect in the coming months. How will these changes impact apartment hunting?

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branded vs non-branded search blog hero with a magnifying glass

Branded vs. non-branded search: Which drives the most traffic to apartment websites?

Take a closer look at branded vs. non-branded search. Find out what each one is, why customers use one or the other and which one drives the most traffic to apartment websites.

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