OutREACH News: Marketing insights from REACH by RentCafe

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GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

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Apartment PPC data: Why, where & how it converts prospects into renters

PPCWebsites

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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Apartment marketing metrics that matter & Marketing IQ

Marketing analytics

If you’ve been curious about Marketing IQ, this post is for you! Hear from a client who uses it to track their marketing success, then discover the five apartment marketing metrics we recommend checking regularly.

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4 multifamily marketing data points to consider for budget season

Marketing analyticsPPCSEO

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.