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OutREACH News

Fresh property marketing news, insights and strategies

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

Client story: Bright Realty on REACH PPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

Apartment marketing metrics that matter & Marketing IQ

If you’ve been curious about Marketing IQ, this post is for you! Hear from a client who uses it to track their marketing success, then discover the five apartment marketing metrics we recommend checking regularly.

4 multifamily marketing data points to consider for budget season

Setting your multifamily marketing budget for the year ahead? Use these data points and watch a quick video that will help you shape a winning strategy.