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OutREACH News

Fresh property marketing news, insights and strategies

Congratulations Fogelman: Award-winning apartment marketing strategy

Our friends at Fogelman Multifamily Investments & Management were recently honored during the 2023 Multi-Housing News Excellence Awards. Learn more about their award-winning apartment marketing strategy!

The smart guide to balanced apartment marketing

Get insights and best practices that you can apply to your SEO strategy, PPC campaigns and ILS advertising. Includes a strategic planning checklist.

Apartment search trends: What the data says about SEO & PPC shifts

Check out data-driven apartment search trends from the last few years. Find out how consumer behavior has changed.

MarCom Awards: Platinum for industry-focused series

Big news! We’re thrilled to share that OutREACH News has won a platinum MarCom Award for innovative apartment marketing content, thanks to you.

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

Client story: Bright Realty on REACH PPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!