Have you seen these? 3 video resources for property marketing teams

Feb 8, 2023

Video resource icon with the words "Watch now"

Dear reader,

How are you? If you’re anything like us, you’re busy, and don’t exactly have time to keep up with all the news and resources on every website.

We get it.

So, in case you’re a loyal — or even one time — blog visitor who doesn’t get to poke around on reachbyrentcafe.com very often, we’ve done some of the work for you.

Here are three property marketing video resources for you and your team to watch whenever it fits your schedule.

The first two are on-demand webinars featuring some proprietary data, so you will have to enter your email to see it, but then you can watch right away.

The last one is a video that makes a case for SEO. This one you can play immediately, and it’s great for teams struggling to explain the value and importance of SEO to stakeholders outside of marketing.

Happy viewing!

Which marketing source delivers the best results?

Watch this video on demand to see the results of a three-month nationwide study of marketing traffic to more than 200 property websites.

You’ll see exactly how many leads and leases both ILS and SEO delivered, as well as the average cost per lease of each. Join Esther Bonardi, Gretchen Walker and Derek Johnson for a look at regional data from across the U.S.

If you’d rather read than watch, check out this blog post: Which marketing source drives the most leads?

4 ILS best practices that increase conversions

Whether you love it, hate it or are in the middle somewhere, ILS advertising it a fact of life for most apartment marketers. And since you probably have to do it, you might as well do it right!

Watch this webcast to learn how to use 4 ILS features that are proven to attract renters and increase conversions. Bonus: If you list on RentCafe.com, this is the video for you! You’ll see exactly what each listing and resulting search looks like.

Making a case for SEO

Watch and share this video when you’re ready to make a case for amping up your SEO efforts. Or use it during onboarding to get new marketing hires on the same page. See real results from other property management companies using SEO and get insights specific to the industry in less than 15 minutes!

More resources

We have so much more than video resources to help you reach your marketing goals. Be sure to check out the additional learning tools waiting for you in the resources section of our website. We’ve got marketing infographics that are easy to share and strategic ebooks for deeper understanding.

Looking for something specific that you can’t find? Reach out on Facebook, Twitter or LinkedIn to let us know.

Geneva Ives

Geneva Ives is the manager of marketing content at Yardi. She leads content initiatives for REACH by RentCafe. Writing may be her first love, but data is a close second. Geneva is based in Santa Barbara, California.

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