Marketing for multifamily: 3 aligned ways to win renters

Marketing for multifamily is always evolving. As renter preferences, digital tools and search algorithms change, so does your need for a solid (and comprehensive) strategy.

But what does a solid strategy include? Is it just optimized websites and apartment listings, or is there more to it?

Let’s talk about it. We’re excited to walk you through our family of brands, a group of aligned solutions that offer everything today’s marketers need. Think of us as multifamily marketing consultants with well-rounded strategies to help you reach, engage and win renters.

What multifamily marketing solutions do we offer & how are they related?

As a team, we’re proud to represent three brands: REACH by RentCafe, RentCafe.com and LCP Media. At its core, the collection of brands works to cover your marketing needs from every angle.

We’re talking search marketing, PPC campaigns, apartment listings, visual media and everything in-between.   

Each brand offers its own services or solutions, but they all exist under the RentCafe umbrella. It’s our way of bringing you comprehensive marketing for multifamily, all in one family of brands with an extensive background in the industry.  

REACH by RentCafe: Full-service marketing agency

If you’re a regular blog visitor, you’re no stranger to REACH by RentCafe. It’s our award-winning multifamily marketing agency that offers an array of services.

Behind those services is a team of experts, ranging from website designers to search specialists. Our focus is to help you strengthen your brand, reach more prospects and leave a lasting impression everywhere renters look.

We specialize in:

• Website design and performance optimization
• Search engine optimization
• Pay-per-click advertising
• Reputation management
• Social media services

In short … if you can dream it, we can do it. We’re all about delivering marketing expertise that fits your brand and your budget.

If you haven’t considered working with an agency, think of it this way: You get help from experts who keep up with the evolving multifamily landscape. That means significant time savings and exceptional results.

RentCafe Marketing IQ: Powerful analytics & AI

REACH doesn’t stop at services. We also offer a powerful analytics platform, Marketing IQ, which shows website performance, marketing spend, leases by source and more at a glance.

If you’re ready to maximize ROI with complete transparency into your marketing, this is the solution for you. Take the guesswork out of marketing analytics and see what’s driving the most revenue at the lowest cost (all on a single platform).

Marketers can also level up to Marketing IQ Genius, which includes features like customizable KPI alerts, AI content creation and PPC budget recommendations.

RentCafe.com: Flexible ILS for apartments

Next up is our fast-growing internet listing service (ILS), RentCafe.com. It’s the industry’s only ILS with flexible advertising. With millions of renters visiting RentCafe.com to find their next home, it’s the perfect place to spotlight your communities, maximize exposure and get more leads.   

Wondering how flexible advertising works? When you list on RentCafe.com, you pay one low monthly rate, then your placement automatically adjusts based on your availability.

The three tiers include:

• Premier Plus: Properties with 7% or higher availability get placed in this tier, offering premium placement and maximum visibility
• Premier: Properties with 4% to 6.9% availability move to this tier, providing strong visibility within the market
• Prime: Properties with availability below 4% fall into this tier, ensuring effective exposure with access to strong conversion features

If you’re looking for low-cost, functional advertising that gives your brand the exposure it deserves, and helps you meet occupancy goals, RentCafe.com is a great option.

LCP Media: Visual media that converts

Say hello to the latest addition to our group of brands … LCP Media! With dedicated experience in the multifamily industry, the brand provides elevated visual real estate experiences designed to drive lead-to-lease conversions.  

LCP Media’s services include virtual tours, 3D renderings, professional photography, virtual staging and drone footage. Everything is compatible with your website, apartment listings, social channels and more.

You can also manage your media and leasing content through TourBuilder, LCP Media’s all-in-one platform. TourBuilder seamlessly integrates with RentCafe as well as other property management systems, websites and CRMs.

So, if you’re wanting to impress and convert more renters, LCP Media is the place to start. Case study data tells us the brand’s virtual tours drive 40% more leads and 72% more leases.

One more thing: Media is impacting search in new ways. It’s more important than ever to make media a cornerstone of your marketing strategy.

Get a closer look

​Marketing for multifamily isn’t a walk in the park. Renter expectations and search habits are constantly changing. But with a comprehensive strategy — and help from experts who understand every twist and turn the industry brings — your brand can achieve the results it deserves.  

If you’d like a closer look at our marketing tools or services, reach out to us. We’re also happy to do a free audit of your current marketing strategy.

Until then … stay curious, get creative and keep on marketing.