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OutREACH News

Fresh property marketing news, insights and strategies

Apartment reviews: The secret to better marketing, leasing & management

Do you fully understand the importance of apartment reviews? A solid reputation management strategy impacts three areas of your business: marketing, leasing and customer service.

Geotargeting vs. geofencing: What’s the difference & which one is better for apartment marketing?

Explore the differences between geotargeting and geofencing. Find out which is better for apartment marketing, and learn how to tell when you’re getting hoodwinked.

Multifamily SEO: Your questions, answered!

Get answers to your top SEO FAQs! Become even more confident discussing this critical aspect of search marketing.

Design spotlight: Rebranding the Weidner corporate & property websites

Take a closer look at a successful website rebrand project. Hear from the client and web designer who worked on the project.

Multifamily PPC: Your guide to keywords, new campaign types & what’s next

Learn about keywords, negative keywords, new campaign types and evolving human behavior trends in today’s shifting digital landscape.

CEOs talk marketing: An interview with Sam Foster of PRG Real Estate

Take a deep dive into how executives can successfully collaborate with the marketing team to drive revenue and reduce expenses. Sam Foster shares his insights.

AI and the (rapidly evolving) state of apartment search

Artificial intelligence (AI) is rapidly evolving. Are you ready for the impact that AI is going to have on apartment search habits and trends?