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Fresh property marketing news, insights and strategies

Colorful image of a renter holding a house and standing next to a clock

How many days does it take to convert a rental lead into a lease?

See the results of a study of lead-to-lease conversion times, using data from 979 apartment communities across the U.S.

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The Venue at Orange: Custom property website spotlight

We’re often asked about the process of creating custom RentCafe websites. Who better to tell you about it than one of our clients?

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Andrew Hixenbaugh of Bright Realty with a quote about REACH PPC

Client story: Bright Realty on REACH PPC

If you’ve been wondering what kind of impact pay-per-click advertising can have on a smaller portfolio — and how much work it takes to manage — this post is for you!

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GA4 for property websites: Making the most of your data

Take a deeper dive into the updates to GA4 for property websites. Learn how to track conversions, set custom definitions and put your data to work.

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Apartment PPC data: Why, where & how it converts prospects into renters

We studied 1,533 properties across the U.S. over a period of 6 months to see how PPC leads convert once they get to your property website.

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Anna Singleton of Show My Property with a quote about apartment photography

Photos, videos & apartment marketing: Anna Singleton on why professional images merit the investment

Did you know that we offer professional photo and video services? Here to discuss the impact of visual assets is Anna Singleton, the founder of an innovative brand we partner with to work with clients across the U.S.

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SEO for AI & apartment marketing: How to prepare your website for new search habits

Explore the intersection of AI, SEO and apartment marketing. Get actionable tips to help optimize your websites for AI-centric search behaviors.

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