OutREACH News: Marketing insights from REACH by RentCafe

woman scrolling on a phone searching online for a 2 bedroom apartment

Case study: Do websites perform better with professional SEO for multifamily?

Spoiler: Multifamily websites perform better with professional SEO, and we have the data to prove it! Check out this two-year study covering 96 properties.

Photo of a renter searching for an apartment on her phone, next to headshots of Esther Bonardi and Paul Yount with text that says "multifamily masterclass"

6 marketing ideas for apartments to try now

ILSMediaPPCSEOWebsites

Want free marketing advice from experts who really know the industry? This is the article for you! Get six ways to reach, engage and win renters.

screengrab of cost estimate tool on a RentCafe website

Why fee transparency on apartment listings & websites is your secret leasing tool

ILSWebsites

Today’s renters expect transparency (especially with pricing and fees). Get all the details paired with three clever things you can do now.

Screenshot of a neighborhood page on a device

Neighborhood apartment marketing: 3 things to do now & how to track results

PPCSEOWebsites

Is neighborhood marketing getting your attention? It should be! Find out what to do now as an apartment marketer.

Client story: How Steward + Helm transitioned to a new platform & RentCafe websites

ClientsWebsites

Thinking about making a big tech switch? See how Steward + Helm did it (moving 29 websites to RentCafe), and the major successes they’ve seen since.

Engrain interactive map, SightMap, on an apartment website, shown on a laptop and mobile phone

Engrain interactive maps: How they engage renters & drive conversions

ILSWebsites

Take a look at Engrain interactive maps (SightMap). What are they? How and why do they work for apartment marketing? This article dives into it all.

Renter searching for an apartment on a laptop thanks to neighborhood marketing

Neighborhood marketing for multifamily: What it is, why it’s important & how to get started

PPCSEOWebsites

Here’s your neighborhood marketing starter guide! Learn the basics and three things you can do today, courtesy of search expert Kyle Jones.